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Fever-Tree adds two flavors to mixers portfolio

BY Allison Cerra

SAN RAMON, Calif. — Fever-Tree has expanded its lineup of premium mixers.

Naturally light ginger beer and sparkling lemon join the brand’s portfolio, which currently includes such flavors as Indian tonic water, naturally light tonic Water, Mediterranean tonic water, club soda, bitter lemon, ginger ale and ginger beer.

At 60 calories per serving, Fever-Tree naturally light ginger beer contains 42% fewer calories by sweetening with natural fruit juice, instead of cane sugar. Still featuring the same ginger used in Fever-Tree’s signature ginger beer, Fever-Tree naturally light ginger beer is the cocktail-enthusiast’s low-calorie alternative for mixing.

Meanwhile, Fever-Tree’s sparkling lemon is a refreshing, highly carbonated lemonade that blends together real lemons, soft spring water and sfumatrice extracts of lemon from Sicily.

Fever-Tree naturally light ginger beer is available in a 500-mL bottle with a suggested retail price of $2.99, while Fever-Tree Sparkling Lemon is sold as a four-pack (four 200-mL bottles per four-pack) for a suggested retail price of $5.99. Both mixers are available nationwide at select retail outlets and on Amazon.com.

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Food Lion kicks off campaign to benefit Children’s Miracle Network Hospitals

BY Allison Cerra

SALISBURY, N.C. — Food Lion once again is supporting Children’s Miracle Network Hospitals.

Through its latest campaign, called "Kickoff for Kids," which will run through Sept. 18, Food Lion is inviting its customers customers to donate $1 at the register, in exchange for signing their name on a football balloon. The company hopes to raise an additional $1.2 million for children who receive care at 32 regional Children’s Miracle Network Hospitals.

In addition to the football balloon campaign, customers may also support the hospitals by purchasing specially-designed Kellogg’s Frosted Flakes, Pop Tarts® and Cheez-It boxes that feature five CMN-H children who were treated at hospitals in Richmond, Va., Washington, D.C., Greenville, N.C., Baltimore, Md., and Columbia, S.C. Kellogg also will donate $1 to the Children’s Miracle Network Hospitals for every four boxes sold, up to $50,000.

Food Lion has supported CMN Hospitals since 1991 and has raised more than $40 million.

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Good news first…

BY Rob Eder

This is one of those good news/bad news situations. On one hand, 77% of pharmacy patients believe that the pharmacist at their preferred pharmacy is always available to answer their questions and consult on medications, with local independents ranking at the high end of the curve at 84%. Unsurprisingly, pharmacists at mail-order pharmacies got the lowest marks (56%), according to an exclusive survey of nearly 800 patients conducted by AccentHealth and DSN in late July and early August.

The bad news — for all their accessibility, it appears they are a vastly underutilized resource. How underutilized? Stay tuned for the next Patient Views to find out.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that will be appear in every edition of DSN magazine and the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to [email protected].

As a consumer, how accessible do you think pharmacists are?

Source: AccentHealth. To view the methodology, click here.

 

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