News

Febreze looks to ‘set and refresh’ homes with new product

BY Allison Cerra

CINCINNATI Febreze is seeking to rid homes of lingering odors with its newest product innovation.

New Febreze Set & Refresh slowly releases scented oils and allows freshness to last longer. To support the launch, Febreze has teamed up with Sandra Lee, the host of “Money Saving Meals.” Lee will  be featured in a variety of online videos showing how to plan for unexpected guests. The videos will be featured on Febreze.com, YouTube, Febreze’s Facebook page and HouseParty.com.

“Consumers are always looking for ways to get continual freshness and rid their homes of lingering odors,” said Scott Beal, Febreze brand manager. “Febreze’s new Set & Refresh provides consumers with a hassle-free for to get up to 30 days of freshness in any area of their home, without plugs and batteries.”

Febreze Set & Refresh is available in linen and sky, spring and renewal, meadows and rain, Hawaiian Aloha, Thai dragon fruit and apple spice and delight scents. The new product and the entire Febreze product line are available at grocery and mass retailers nationwide.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Ideavillage Products to market, distribute Criss Angel magic kit

BY Allison Cerra

WAYNE, N.J. Famed illusionist and star of A&E’s “MindFreak” Criss Angel has partnered with Ideavillage Products to market and distribute his Platinum MindFreak magic kit.

The new magic line is geared toward people of all ages. The kit consists of more than 250 MindFreak tricks, including an instruction manual and DVD, as well as 6 individual MindFreak tricks with instructions. The kit is slated hit retail shelves next month.

“Criss Angel is a world class performing artist. It’s what he does best. TV is all about magic demonstrations which make it the perfect venue for introducing Criss’ new kit,” said Anand Khubani, Ideavillage Products CEO and founder. “Ideavillage is a leading marketer, product manufacturer, and distributor. The partnership just made sense because it allows both our organizations to use our talent and channel our energies in the right direction.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Report: Bi-Lo goes up for sale

BY Allison Cerra

MAULDIN, S.C. Just a few months after completing its financial restructuring, Bi-Lo reportedly is for sale, according to published reports.

Reuters reported that the chain, which operates 207 stores across four states and is owned by Lone Star Funds, is being pursued by Kroger and Publix. Recently, Bi-Lo launched a health-and-wellness initiative called Thrive, which is designed to educate shoppers on healthy living alternatives. Bi-Lo also revealed itself as a “stronger, better” supermarket chain late last month at the grand reopening of its Greer, S.C., location.

“This redesigned store represents all the great things Bi-Lo is doing to provide customers tremendous savings without having to sacrifice the quality and service they desire,” Michael Byars, president and CEO of Bi-Lo, recently said. “We are proud of our teammates’ hard work on this collective effort and we look forward to exceeding the expectations of our customers.”

Lone Star declined to comment to the press regarding this matter.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES