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FDA to review Merck, Ariad drug for bone, soft-tissue sarcomas

BY Alaric DeArment

WHITEHOUSE STATION, N.J. — The Food and Drug Administration has accepted a regulatory approval application from Merck and Ariad Pharmaceuticals for a new drug to treat soft-tissue and bone cancers, the drug makers said Wednesday.

The FDA is expected to complete its review of ridaforolimus for soft-tissue and bone sarcomas in patients who have shown a favorable response to chemotherapy by second quarter 2012.

Sarcomas are cancers of the body’s connective tissues, and treatment options remain limited, the companies said.


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NACDS’ Edith Rosato to join Academy of Managed Care Pharmacy as CEO

BY Michael Johnsen

ALEXANDRIA, Va. — The Academy of Managed Care Pharmacy, a national professional association of pharmacists and healthcare practitioners, on Wednesday announced the appointment of Edith Rosato as CEO.

Rosato will take over from long-time CEO Judith Cahill, who announced her plans to retire earlier this year.

In her new role as CEO, Rosato will be responsible for all program, financial and operational aspects of the academy, including a $10 million budget and staff of nearly 40. She will start her position in November.

Rosato brings nearly 30 years of pharmacy and nonprofit management experience to AMCP. For the past 11 years, she has held leadership positions at the National Association of Chain Drug Stores, a national trade association representing more than 1,000 member companies in an $800 billion industry. Most recently, she served as president of the NACDS Foundation and as SVP pharmacy affairs. During her tenure at NACDS, she also served as SVP strategic alliances and development, executive director, leadership council and VP pharmacy affairs. Prior to her time at the NACDS, Rosato was director of customer development, healthcare systems and national accounts manager for Wyeth-Ayerst Laboratories, as well as corporate pharmaceutical buyer for CVS, which is now CVS Caremark.

Rosato has served on the boards of eight separate nationally recognized organizations, including the American Foundation for Pharmaceutical Education. She received an executive healthcare leadership certification from Thunderbird Graduate School of International Management, as well as her Institute for Organizational Management certification from the U.S. Chamber of Commerce. Rosato also holds a bachelor’s degree from Temple University School of Pharmacy and is a registered pharmacist in the states of Pennsylvania and Massachusetts.

"We all want to express our sincerest appreciation to Edith for her 11 years of service at NACDS," Steve Anderson, president and CEO of NACDS, wrote in an internal memorandum obtained by Drug Store News. "She is a true pharmacy professional and advocate who has consistently demonstrated tremendous leadership to advance pharmacy and broadly communicate pharmacy’s value to the American people."

According to the memorandum, Rosato will continue in her roles as NACDS’ SVP pharmacy affairs and the NACDS Foundation president until Nov. 4 to ensure a smooth transition.

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After 132 years in market, Ivory gets a makeover

BY Allison Cerra

CINCINNATI — Procter & Gamble is celebrating its oldest brand.

P&G said that the lineup of bar soaps, body washes and liquid hand soap sold under Ivory, a 132-year-old brand, will feature new packaging that includes a vibrant new color scheme and redesign that complements the current Ivory product offerings, P&G said.

Additionally, P&G will unveil a new advertising campaign that will encompass television, print and online ads. The campaign, developed by Wieden+Kennedy, is called "Ivoryisms." These messages are designed to be both simple and straightforward, which reflect the brand’s makeover, P&G said.

Both the new packaging and advertising campaign will appear this month.

"Ivory is P&G’s oldest and most beloved brand, and while consumers relish in the nostalgia and heritage of the product, it’s time for a holistic reinvention of the brand as we work to touch and improve more consumers’ lives in more parts of the world more completely," Ivory brand manager Jay Sethi said. "We’ve answered the call for consumers wanting a ‘simple and clean’ solution and the most powerful aspect of Ivory still remains the simplicity of the product."

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