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FDA proposes to extend tobacco authority

BY Ryan Chavis

SILVER SPRING, Md. — The Food and Drug Administration on Thursday proposed a new rule that would extend the agency’s tobacco authority to cover additional tobacco products. The proposal is part of the FDA’s implementation of the Family Smoking Prevention and Tobacco Control Act, which was signed by President Barack Obama in 2009.

Products subject to FDA regulation are those that "meet the statutory definition of a tobacco product," which includes unregulated marketed products like e-cigarettes, cigars, pipe tobacco, nicotine gels, waterpipe (hookah) tobacco and dissolvables not already under the agency’s authority. The FDA currently regulates cigarettes, cigarette tobacco, roll-your-own tobacco and smokeless tobacco.

“This proposed rule is the latest step in our efforts to make the next generation tobacco-free,” said HHS Secretary Kathleen Sebelius.

Under the proposed rule, manufacturers of newly deemed tobacco products would:

  • Register with the FDA and report product and ingredient listings;
  • Only market new tobacco products after FDA review;
  • Only make direct and implied claims of reduced risk if the agency confirms that scientific evidence supports the claim and that marketing the product will benefit public health; and
  • Not distribute free samples

Additionally, newly "deemed" tobacco products would need to: place minimum age and identification restrictions to prevent sales to underage consumers; implement a requirement to include health warnings; and prohibit vending machine sales (unless in a facility that never admits youth).

“Tobacco remains the leading cause of death and disease in this country. This is an important moment for consumer protection and a significant proposal that if finalized as written would bring FDA oversight to many new tobacco products,” said FDA Commissioner Margaret A. Hamburg, M.D. “Science-based product regulation is a powerful form of consumer protection that can help reduce the public health burden of tobacco use on the American public, including youth.”

The proposed rule will be available for public comment for 75 days, the agency said.

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Speed Stick Gear, YouTube filmmaker ‘Devin SuperTramp’ take on extreme stunt

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.

With this new partnership, the Speed Stick Gear team will sponsor Graham’s greatest challenge yet — capturing one of the most extreme stunts the world has ever seen on film. Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

"Ever since I was a kid, I was borrowing my parents camera to get the shots that no one else could and have continued this passion ever since," stated Graham. "It’s a crazy amount of preparation and work. Some shoots I find myself hiking 10 miles up a mountain, lowering myself into the mouth of a cave or swimming through shark infested waters … but I love it and I’ll keep doing it until the day I die."

His video releases have become highly anticipated among his 1.7 million subscribers. One fan will have the opportunity to travel to see Graham take on his greatest challenge live during a shoot this summer. Based on a series of clues tweeted by @DevinSuperTramp beginning Thursday through May 6, fans can tweet to guess the stunt using #GEARChallenge The winner will be selected the week of May 8. For official rules, visit c3.votenow.tv.

"As a young, creative and emerging filmmaker, Devin is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van De Graaf, VP and GM, U.S. personal care, Colgate-Palmolive. "We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Devin’s personal experience making his next groundbreaking film."

Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance. New Speed Stick Gear is available at mass retail and grocery stores.  

 

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Jelly Belly announces patriotic overhaul

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. will celebrate its American heritage with the introduction of two new patriotic bags of Jelly Belly jelly beans.

The All American mix, which consists of Very Cherry (red), Coconut (white) and Blueberry (blue), is now available in a 3.5-oz. bag that features Mr. Jelly Belly waving the American flag. The 3.5-oz bag of Very Cherry — the top-selling jelly bean flavor, according to the company — now features an updated design with a white gingham pattern and a graphic of ripe cherries that bring to mind summer picnics.

Jelly Belly jelly beans contain four calories per bean and are fat free, peanut free, dairy free, gluten free, gelatin free, vegetarian and OU Kosher certified.

 

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