BEAUTY CARE

FDA outlines global food, drug, device safety strategy

BY Alaric DeArment

SILVER SPRING, Md. — Globalization has led to a rapid increase in the drugs and foods arriving on U.S. shores from abroad, a trend that has prompted U.S. regulators to transform their approach.

The Food and Drug Administration released a report Monday detailing its strategies for what it called transforming from a domestic to a global public health agency.

"As our world transforms and becomes increasingly globalized, we must come together in new, unprecedented, even unexpected ways to build a public health safety net for consumers around the world," FDA commissioner Margaret Hamburg said.

The report outlines several strategies that include partnerships with other agencies around the world, development and harmonization of scientific regulatory standards, increasing awareness about the importance of regulatory systems and sharing data and information globally to aid rapid identification and response to public health emergencies.

According to the agency, imports of pharmaceutical products have increased nearly 13%, while device imports and imports of food products have each increased by 10%.


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M.HOOVER says:
Jun-05-2012 06:36 pm

Previously, the FDA has been regarded by the rest of Washington as being too mysterious in their motives for policies, and not transparent enough to be regarded without suspicion. Past presidents and Congresses have become easily frustrated with the agency because they often make important decisions without explaining their reasoning. President Obama, however, has recently teamed up with Commissioner Dr. Margaret Hamburg to “open up” the FDA and make their initiatives more clear to the public as well as Congress. Together, the President and Commissioner developed an idea for an Internal Task Force that hold public meetings and writes open blog posts. Thus, so far the relations between the President and the FDA have been friendly and congenial, which has already proved beneficial in making changes in Washington.open blog posts. Thus, so far the relations between the President and the FDA have been friendly and congenial, which has already proved beneficial in making changes in Washington. would you agree with this? _______________ Matthew Hoover DUI lawyer Miami

R.BALANI says:
Apr-25-2012 03:28 am

Just back from India on a a US OTC drug sourcing mission. US FDA should be concerned, but the problem can be managed if we think along the lines of what Pres. Reagan has been famous for Trust but verify with the Russians during the cold war. WE NEED THE SAME MANTRA with India and China. Trusting at face value or based on quality agreements or written contracts is suicide with India and China. Americans should be very alarmed! Ram Balani CEO-Founder FDASmart Inc. Email: [email protected] www.fdasmart.com

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BEAUTY CARE

Olay launches ‘Beauty By Example’ campaign to honor moms

BY Allison Cerra

CINCINNATI — Procter & Gamble announced that its Olay brand is looking to recognize 1 million moms by Mother’s Day through a new Facebook campaign.

Through its "Beauty By Example" campaign, women are invited to sign on to Olay’s Facebook page to underscore the bond between moms and daughters by encouraging them to sign a declaration to acknowledge their moms as their "Beauty By Example" for being both an inspiration and beautiful, inside and out. The "Beauty By Example" campaign also encourages women to showcase their moms’ beauty by posting a story on Olay’s Facebook wall or sharing a photo of her in Olay’s Facebook photo gallery. What’s more, fans can visit the video gallery to view inspirational vignettes featuring real moms and daughters — the winners of last year’s "Like Mom. Like Daughter" contest — who are also featured in the new print advertisements appearing in the May issues of Oprah, Elle and Marie Claire and the June issues of Glamour and Harper’s Bazaar.

As part of the "Beauty By Example" effort, Olay also is contributing up to 1 million oz. of product to Look Good Feel Better, a national public service program dedicated to improving the self-esteem and quality of life of women undergoing treatment for cancer.

"Olay has always been committed to helping women of all ages look and feel their best through our skincare solutions. Last year, we noticed many women commenting on our Facebook page, saying that their moms represented true beauty to them. That sparked the idea for our ‘Beauty By Example’ campaign, which celebrates the unique bond between mothers and daughters, and seeks to recognize millions of moms as truly inspirational," said Joe Arcuri, VP skin and personal care, North America at P&G. "We’re very excited to partner with look good feel better to help them fulfill their mission. The women they serve truly demonstrate ‘Beauty By Example’ every day."

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Suave Professionals launches ‘Estrena Tu Transformacion’ contest on Facebook

BY Allison Cerra

NEW YORK — Suave Professionals has launched a new contest on its Spanish-language Facebook page with help from the brand’s Keratin Infusion line.

The "Estrena Tu Transformacion" contest ("Reveal Your Transformation") invites Latina girls to show off their show their hair transformation using the new Suave Professionals Keratin Infusion line. Transformations are uploaded to the "Club Queratina" tab of the Belleza Suave Facebook page. The entrant whose transformation garners the most votes will win $5,000, appear in a scene of a Univision Network telenovela and receive a makeover created by for Suave Professionals celebrity stylist Leonardo Rocco.

"I am very proud to partner with Suave Professionals for a third consecutive year to help Latinas strut like a star at any moment and I am very excited to see them reveal smooth, silky tresses," Rocco said.

To learn more about the "Estrena Tu Transformacion," which runs through April 30, visit the Suave Professionals Club Queratina on Facebook.com/BellezaSuave.

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