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FDA gives priority review to J&J drug

BY Alaric DeArment

RARITAN, N.J. — The Food and Drug Administration has given priority review to a drug as a treatment for blood-clot disorders, the manufacturer said Monday.

Johnson & Johnson subsidiary Janssen Research & Development said the FDA had given the priority review status to its applications for Xarelto (rivaroxaban) as a treatment for deep-vein thrombosis — a condition in which clots form in one of the large deep veins, usually in the legs — and pulmonary embolism, which occurs when a DVT clot dislodges and is carried to the lung via the heart.

"We are delighted to have received a priority review designation for Xarelto for the treatment of PE and DVT, and also to proven recurrence of these conditions," Janssen R&D VP and cardiovascular franchise medical leader Paul Burton said.

The FDA grants priority review to drugs that offer major advances in care or treat conditions for which there is no adequate therapy. The company announced that it also would withdraw its approval application for Xarelto as a treatment for stent thrombosis in patients with acute coronary syndrome. The drug already is approved for reducing the risk of clots in the legs and lungs of people who have had knee or hip replacement surgery, and to reduce the risk of hemorrhagic and thrombotic strokes and the clots in people with atrial fibrillation not caused by a heart valve problem.

 


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Jel Sert acquires Super C, Pure Kick and Zoic brands

BY Allison Cerra

WEST CHICAGO, Ill. — Jel Sert has acquired three functional beverage brand names from Solis Brands.

The consumer packaged goods food manufacturer said its acquisition of Super C, Pure Kick and Zoic will help the company provide functional beverage options with brands that have been established in the marketplace. Super C is a vitamin and mineral powdered drink mix that delivers functional ingredients, in addition to a healthy boost of vitamin C and antioxidants. Pure Kick is an endurance energy drink mix with a proprietary blend of electrolytes, vitamins and amino acids to enhance performance and energy. Zoic is a ready-to-drink nutrition beverage that provides antioxidants, protein and 26 essential vitamins and minerals.

Jel Sert will immediately take over responsibilities for all sales and distribution of the three brands.

"The addition of the Super C and Pure Kick brands will build on our strong position as a leading branded powdered soft drink manufacturer and allow us to leverage our existing innovation, marketing and distribution capabilities," Jel Sert president Ken Wegner said.

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Rite Aid’s digital family promotes summer deals

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

Rite Aid said it would use the Rites — a fictional, digital family comprising Procrastinating Papa Rite, Deal Digger Mama Rite, Over-the-Top Olivia Rite, Scrooge Sally Rite, and Prepare and Preppy Patrick Rite — to promote deals across its Facebook, Twitter and Pinterest pages.

The pages will feature the Rites’ 10-day trip across the country with postcards that offer a limited number of themed summer deals, such as one worth $5 off kids’ tents and sleeping bags, and another for $2 off tiki torches. The company previously used the Rites for its 25 Deals of Christmas promotion in 2011.

"Like many American families, the Rites are on a missionto have a little fun this summer without spending a lot of money," Rite Aid SVP marketing John Learish said. "We hope Rite Aid followers across the social media landscape will check back to see where the Rites head next and to claim a Rites souvenir in the form of three daily deals plus any bonus deals that the Rites find along the way."

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