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FDA approves overactive bladder drug made by Astellas

BY Alaric DeArment

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating overactive bladder made by Astellas Pharma, the agency said Thursday.

The FDA announced the approval of Myrbetriq (mirabegron), which works by relaxing the bladder muscle while the organ is filling. In patients with overactive bladder, the muscle can’t be controlled, squeezes too often or squeezes without warning. Symptoms of overactive bladder include the need to urinate too often, the need to urinate immediately and incontinence. The condition affects about 33 million Americans.

The FDA’s approval of the drug was based on a clinical trial of 4,116 patients who were randomly assigned to take Myrbetriq at 25 mg, 50 mg, 100 mg or placebo each day for 12 weeks. 


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Purdue Pharma, National Education Association team up to combat Rx drug abuse

BY Alaric DeArment

WASHINGTON — A drug maker and a branch of the National Education Association have released a set of education resources designed to curb prescription drug abuse and misuse.

The NEA Health Information Network and Purdue Pharma announced Thursday the release of "Rx for Understanding," which includes 10 cross-curricular lessons for middle school students. The lessons are aligned with the National Health Education Standards and the Common Core State Standards.

"We know that 20% of high school students have reported that they have taken a prescription drug without a doctor’s prescription," NEA HIN executive director Jerry Newberry said. "This behavior endangers student health and can interfere with academic success. NEA HIN welcomes our partnership with Purdue Pharma to help teachers inform students about the risks in misusing prescription medication."


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P&G donates $75K to USA Gymnastics

BY Allison Cerra

CINCINNATI — Procter & Gamble has donated a $75,000 grant to USA Gymnastics to support youth sports development, which has the potential to benefit up to 1 million kids.

P&G said the grant will be used to benefit the USA Gymnastics fitness program, which encourages kids ages 6 to 16 years to engage in physical fitness through training, exercise and nutrition awareness. This is the first of several grants that will be awarded to national governing bodies to help encourage youth to engage in sports, the company noted.

In line with the grant, P&G and its beauty brands are encouraging consumers to support the United States Olympic Committee’s P&G|Team USA Youth Sports Fund by redeeming the P&G BrandSaver coupons from the July 1 newspaper. For each coupon redeemed, 2 cents will be donated to the USOC’s P&G|Team USA Youth Sports Fund. Additionally, when consumers follow the Twitter handle, @thankyoumom, P&G will donate one dollar to the USOC’s P&G|Team USA Youth Sports Fund, up to $50,000.

"We have been a proud supporter of USA Gymnastics for many years through our beauty brands," said Jodi Allen, VP North American operations and marketing at P&G. "We are also the proud supporters and sponsors of moms to help them make their children’s lives the best they can be. Through this grant, moms can help their athletes reach new heights. We are thrilled to continue our support of USA Gymnastics and youth sports as part of the company’s global effort to raise more than $5 million."

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