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FDA approves Lupin’s generic version of Ambien CR

BY Alaric DeArment

BALTIMORE — The Food and Drug Administration has approved a generic drug for insomnia made by Lupin, the drug maker said.

The FDA approved zolpidem tartrate extended-release tablets in the 6.25-mg and 12.5-mg strengths, a generic version of Sanofi’s Ambien CR.

The branded version of the drug had sales of $366 million during the 12-month period ended in March, according to IMS Health.

 

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Market saturation to cause electronic health record market to decline

BY Alaric DeArment

TORONTO — Market saturation will drive down the market for electronic medical records in the United States despite a spike last year resulting from government incentive funding, according to a new study.

The Millennium Research Group predicts that due to Medicare penalties for hospitals and physicians that fail to demonstrate meaningful use of electronic medical records by 2015, most adoption will occur by then. But market saturation means that purchases of new systems will likely decline.

"Most large facilities have already adopted these systems because they had the necessary capital and information technology resources to accommodate EMR implementation early on," MRG senior analyst Mickel Phung said. "as a result, most system purchases through 2022 will consist of replacement sales and purchases made by smaller facilities that previously could not afford the systems."

MRG suggested that companies making EMR systems target smaller facilities and physician practices or such niche segments as specialists, and web-based systems also presented further opportunities because they’re a major driver for ambulatory systems.

 

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Gillette Clear Gel Deodorant celebrates NFL Season kickoff with ‘Training Tracks’ music video

BY DSN STAFF

BOSTON — Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant today released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

Developed in conjunction with Gillette Deodorant’s “Built for Training” program, the music video features corner backs Champ Bailey and Kayvon Webster of the Denver Broncos, running backs BenJarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals and former Notre Dame offensive guard Mike Golic, Jr., training in the gym to create a musical track.

Academy Award Winner Michel Gondry directed the shoot, and it features a track conceived by Phil Mossman, formally of LCD Soundsystem. “Training Tracks” is the intersection of technology, sound and athleticism, and provides an artistic take on what it really takes to train like a pro. The music experiment was produced at the Ocean Way Studios in Hollywood.

All five athletes participated in Gillette Deodorant’s “Built for Training” program this summer, a six-installment web series on nfl.com/builtfortraining that looked at some of the toughest elements of NFL training camp through the eyes of hopeful rookies and their seasoned mentors. “Training Tracks” marks the conclusion of training camp and the web series, and the kickoff of a new NFL season.

 

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