FDA approves Kremers Urban generic ADHD drug
PRINCETON, N.J. — The Food and Drug Administration has approved a Kremers Urban Pharmaceuticals drug for treating attention deficit hyperactivity disorder, the UCB subsidiary said.
KU announced the approval of methylphenidate hydrochloride extended-release tablets in the 18-mg and 27-mg strengths.
The drug is a generic version of Johnson & Johnson’s Concerta QD.
The company also received tentative approval from the FDA for the 36-mg and 54-mg strengths of the drug and will be allowed to receive final approval after the expiration of the exclusivity period for the drug in September 2013.
Target launches digital marketing, pop-up ‘dorm room’ program for BTS season
MINNEAPOLIS — Target Corp. is launching a multichannel marketing effort aimed at college students and their families, the mass merchandise retailer said Thursday.
Target announced the Bullseye University Digital Experience, which features popular YouTube personalities in a life-size "dorm" and allows people to buy items from the "dorm" between Monday and next Thursday, and enter contests to win college gear.
The chain will also set up "Live Dorm Rooms" on five college campuses throughout August and September. The rooms are freestanding, glass-enclosed structures occupied by a student and furnished with products from Target. Students will have the opportunity to win products and other prizes through social media and receive coupon offers. Other features include uStyler, which allows students to design and personalize their dorm rooms, and a checklist available on Target’s website and mobile app, as well as after-hours shopping events for incoming freshmen at several colleges throughout August and September, a program the chain has offered for 12 years.
"Target knows that back-to-school shopping is a busy time for parents and students," Target SVP marketing Rick Gomez said. "To make the shopping experience as fun and easy as possible, Target tailors our assortment and our resources to help students choose products that show their personal style and have the quality and value guests expect from Target."
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Take Care Clinics add concussion education to physicals
DEERFIELD, Ill. — Take Care Clinics, which is owned by Walgreens, has introduced a new concussion education component as part of its annual camp, back-to-school and sports physicals, the clinic operator announced on Thursday.
Concussion rates in youth sports have doubled over the past decade, driving heightened concern and greater awareness among parents, athletes and administrators nationwide, the company stated. This is what prompted the clinic operator to help address the ongoing need for prevention and information.
Take Care Clinics, located at more than 370 Walgreens stores, have been providing physicals since 2006. The camp, back-to-school and sports physicals, regularly $60, are available at the reduced price of $39 through Sept. 30 as part of a limited offer. Physicals are performed by nurse practitioners and, in select locations, physician assistants, and are routine health physical examinations for school-aged children. All camp, back-to-school and sports physicals at Take Care Clinics will now include concussion education to help families prevent and recognize concussion symptoms, at no extra cost.
“These physicals represent a valuable opportunity for families to meet with a trusted healthcare professional who can screen patients for undetected health conditions, identify children that may be at risk for injury and provide important health and wellness information and advice,” stated Heather Helle, divisional VP for Walgreens consumer solutions group. “The inclusion of concussion education and awareness as part of our annual physicals follows our recent overall expansion of healthcare services, and is another way we’re providing comprehensive care as part of our mission to help people get, stay and live well.”
According to the American Journal of Sports Medicine, high school athletes sustain an estimated 300,000 concussions per year, and for young people ages 15 to 24 years old, sports are the second leading cause of traumatic brain injury behind automobile accidents.
“Helping parents and athletes to know the signs of concussion symptoms and how to tell when immediate medical attention is needed is crucial, and our nurse practitioners and physician assistants can play an important role in providing this information,” added Sandy Ryan, chief nurse practitioner officer and clinical advocate for Take Care Clinics.
As part of the concussion education, patients receive take-home materials with information from the Centers for Disease Control and Prevention stressing the importance of concussion prevention, recognizing symptoms reported by athletes, and warning signs all parents and guardians should understand.
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