FDA approves drug, diagnostic test for melanoma
SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug and companion diagnostic test for the most dangerous type of skin cancer, the agency said Wednesday.
The FDA announced the approval of Genentech’s and Daiichi Sankyo’s Zelboraf (vemurafenib), for patients with late-stage melanoma that can’t be removed by surgery. Genentech is the U.S. division of Swiss drug maker Roche.
The drug is approved for patients whose melanoma includes a gene mutation called BRAF V600E, and the drug has not been tested in patients whose tumors don’t express the gene. As such, the drug is being approved alongside a test called the cobas 4800 BRAF V600 mutation test, a diagnostic test designed to determine whether a patient’s melanoma cells have the mutation.
"This has been an important year for patients with late-stage melanoma," FDA Office of Oncology Drug Products director Richard Pazdur said. "Zelboraf is the second new cancer drug approved that demonstrates an improvement in overall survival."
vitamin D and melanoma - The rapid increase in melanoma incidence and mortality has given rise to nationwide and international campaigns that encourage the public to protect themselves from solar radiation with clothing, sunscreens, and other measures. www.1wallmart.com/category.php?id_category=21 the basis of these campaigns has been challenged by proponents of the theory that vitamin D, which is generated in the skin by ultraviolet B radiation, inhibits tile development of melanoma. The present investigation tests this theory by examining the relation between dietary vitamin D and melanoma risk in a case-control study. Vitamin D intake was assessed by a food-frequency questionnaire in 165 melanoma patients and 209 controls, After controlling for age, hair Color, and family history of melanoma, there was no association of melanoma risk with total vitamin D intake, caloric-adjusted vitamin D intake, vitamin D intake from foods, or consumption of milk or vitamin D supplements. www.cleansemart.com We find no evidence to suggest that vitamin D protects against melanoma, and therefore continue to support the ongoing public health campaigns aimed at reducing sun exposure for the prevention of melanoma.
L’Oréal Paris announces new professional brand ambassador
NEW YORK — L’Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.
As L’Oréal Paris’ consulting dermatologist, Gerstner will lend her professional insights to product development, while affording an expert voice to the consumer seeking skin care advice.
"It’s with great enthusiasm that we enter into a partnership with Gervaise," L’Oréal Paris Karen Fondu said. "Professionally, she is an incredible physician who is admired and respected by her peers, and personally she is a lovely and compassionate doctor and mother. Gervaise is an exceptional addition to the L’Oréal Paris family and truly embodies the spirit of our brand philosophy, ‘Because You’re Worth it.’"
"Skin care is so personal because everyone’s needs are different, from teenagers battling breakouts and acne scars, to wrinkle prone mature skin, and all types and tones in between," Gerstner said. "I’m looking forward to working with L’Oréal Paris to continue to develop products to meet patients’ concerns and help spread the news about the importance of a daily skincare regimen with SPF protection to prevent damage and premature aging."
Gerstner joins the L’Oréal Paris USA family of experts that includes consulting makeup artist Collier Strong and consulting hairstylist Johnny Lavoy.
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Whole Foods gets in step with GeoPalz kid-friendly pedometer program
BOULDER, Colo. — GeoPalz on Tuesday announced its partnership with Whole Foods around an endcap featuring the companies line of kid-friendly pedometers.
Along with distributing promotional flyers and hosting in-store GeoPalz demos, Whole Foods will showcase GeoPalz in its “Back to School Essentials” displays within the stores. The store’s team members will be active participants in the GeoPalz program. Each will wear a button encouraging shoppers to, “Ask me how many steps I’ve taken!”
Steps recorded by GeoPalz convert into points, which are then tallied on the GeoPalz website and redeemed for prizes, including gift cards donated by Whole Foods Market, the company stated.
Whole Foods Market is rolling out GeoPalz 2D pendulum pedometers that are worn on the hip and are available in 24 kid-friendly designs targeting children ages 5 years and older. GeoPalz motivates children and their families to be active by converting their steps into points that can be redeemed for free activity-based products, sports equipment and outdoor toys on the GeoPalz website.
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