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FDA approves Afinitor for advanced breast cancer

BY Alaric DeArment

EAST HANOVER, N.J. — The Food and Drug Administration has approved a new use for a Novartis cancer drug.

The drug maker said Friday that the FDA had approved Afinitor (everolimus) combined with exemestane for postmenopausal women with advanced hormone receptor-positive, HER2-negative breast cancer who have failed treatment with letrozole or anastrozole.

"Afinitor is the first and only treatment that boosts the effectiveness of endocrine therapy, significantly extending the time women with advanced breast cancer live without tumor progression," University of Texas M.D. Anderson Cancer Center chair of breast medical oncology Gabriel Hortobagyi said. "This approval redefines the treatment and management of advanced hormone receptor-positive breast cancer, offering a critical new option for physicians and patients."


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Target extends fresh food offering to 30 stores

BY Allison Cerra

MINNEAPOLIS — Target announced it is remodeling 30 of its stores to offer an expanded selection of affordable and quality fresh foods to its customers.

Target stores currently being remodeled are part of the last of three cycles of remodels this year and span markets from Cincinnati to Jacksonville, Fla., and Nashville, Tenn. Slated for completion in October, the stores will dedicate approximately 10,000 sq. ft. to a vast array of fresh food choices, including a curated assortment of fresh produce, fresh packaged meat and prepackaged baked goods, in addition to dry and frozen offerings.

(The full list of stores can be found here.)

"By remodeling our stores and expanding the grocery selection, we’re able to bring an even more convenient shopping experience to Target’s guests," Target SVP grocery Annette Mille said. "Just in time for the busy holiday season, these newly remodeled stores will offer a one-stop shop for all shopping needs, including fresh foods."

In addition to the expanded food layout, Target also is updating other areas of its stores to further enhance the shopping experience for customers:

  • In the beauty aisles, guests will experience a more visual environment, making it easier to browse a mix of everyday essentials and exclusive brands;

  • The home department offers easier navigation with wider aisles and lower product displays; and

  • The shoe department now includes additional seating and mirrors, and the baby department touts broader visibility between baby gear, supplies and apparel.

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PepsiCo scores touchdown in multiyear deal with Pittsburgh Steelers

BY Allison Cerra

PURCHASE, N.Y., and PITTSBURGH — PepsiCo has entered a multiyear deal with the National Football League’s Pittsburgh Steelers to serve as the franchise’s exclusive nonalcoholic beverage, salty snacks and sports fuel provider.

The deal marks the Steelers’ first partnership with PepsiCo’s expanded portfolio, which includes such brands as Pepsi, Frito-Lay and Gatorade.

As part of the new sponsorship, PepsiCo will gain exclusive selling, dispensing and serving rights at Heinz Field; fixed stadium signage; venue and team sponsor assets; integration into the team’s mobile, TV and digital assets; and local media and retail promotional opportunities. To commemorate the partnership, PepsiCo will roll out a limited-edition commemorative Pepsi Max can in honor of the Steelers’ 80th anniversary, available throughout Pennsylvania beginning in the fall.

"We can’t wait to begin working closely with the Steelers, one of the NFL’s most iconic franchises, and be part of such a celebrated team with some of the league’s most passionate fans," PepsiCo North America Beverages chief marketing officer Simon Lowden said. "Our vast portfolio of food and beverage products will bring a lot of enjoyment to the Steelers’ community and we’re looking forward to partnering closely with the team on new initiatives. The Steelers organization is topnotch and shares our creative marketing vision."

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