FDA adds isomaltulose to list of tooth-safe sweeteners
ROCKVILLE, Md. Isomaltulose, an artificial sweetener, is getting a boost from the Food and Drug Administration after being added to a list of non-cariogenic carbohydrate sweeteners. The ruling is effective immediately and proponents and marketers of the sweetener now may promote its non-association with dental caries.
“FDA is taking this action to complete the rulemaking initiated with the interim final rule,” the FDA said in an article released in the Federal Register May 27.
Manufacturers using isomaltulose in products like gum will now be permitted to make claims like “does not promote tooth decay” and “may reduce the risk of tooth decay.” Items with the sweetener must be completely sugar-free and must not bring the user’s plaque pH to a level lower than below 5.7 for up to 30 minutes after use.
In 2006, Cargill petitioned to have isomaltulose added to the FDA’s list alongside other sweeteners like D-tagatose and sucralose. Isomaltulose is marketed as a sweetener by such companies as Beneo-Palatinat (Palatinose) and Cargill (Xtend).
The FDA approved the entry of isomaltulose to the non-cariogenic list because it proved not to be “fermented by oral bacteria to an extent sufficient to lower dental plaque pH to levels that would contribute to the erosion of dental enamel.”
Spam sales spike in cash-poor economy
AUSTIN, Minn. Hormel Foods Corp., maker of Spam, last week reported that sales of the canned meat product have risen in the second quarter, bringing a 14-percent profit increase.
The Nielsen Co. released sales information for Hormel reporting that Spam sales were up 10.6 percent from last year in the quarter ended May 3. In the last 6 months, sales were up nearly 9 percent.
“We have significantly increased our household penetration,” Hormel’s group product manager, Swen Neufeldt, said. “I think it’s a lot of folks that are coming into the brand perhaps for the first time and coming back to the brand.”
The Agriculture Department has reported that food prices, in general, are soaring faster than at any other time in the last 18 years. The Bureau of Labor Statistics has said that inflation is rising by 6.1 percent per year and there is no sign of a slowdown.
The price of Spam is currently at $2.62, up 17 cents, or about 7 percent, from last year.
Energy drink receives celebrity attention
NEW YORK Fyxx Hybrid Energy Drink, a new energy water, has said that its presence at movie openings has helped drum up enthusiasm from the Hollywood crowd.
Fyxx made appearances at the premiere of the film Sleuth in November and this month had a presence at the premiere of Red Belt. Because of its high profile event-crashing, movie stars and other celebrities are taking note of the new energy drink, the company claimed.
The company said in a recent media release that Randy Foye, player for the Minnesota Timberwolves, also endorses the beverage.
Fyxx Hybrid Energy Drink fuses spring water and caffeine to create a light, zero-calorie/zero-carb energy water. The makers of Fyxx claim that it provides a “powerful kick without the crashing.”