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Fashion Angels launches two new ‘Project Runway’ design kits for fashion-forward tweens

BY Melissa Valliant

MILWAUKEE — Tweens can be the star of their very own "Project Runway" with Fashion Angels’ two new additions to its line of fashion design and style kits: Project Runway Tapeffiti Fashion Design Challenge and Project Runway Models to the Runway.

Fashion Angels partnered with ACI Licensing in 2008 to develop a fun way for tweens to express their love of fashion by creating their own designs and styles. Based on "Project Runway" — the reality TV show in which aspiring fashion designers compete for a chance to launch their own line of clothing — the kits offers kids the ability to sketch, make patterns, construct garments and accessorize.

"Our new kits take tweens on the entire journey from their own fashion ideas to creating outfits that are runway ready," said Bill Uzell, EVP of Fashion Angels. "Kids can create almost any outfit that they can imagine, and in some of the kits, they can proudly present their work."

With the new Project Runway Tapeffiti Fashion Design Challenge kit, tweens can design up to 15 outfits by using Tapefitti — a kid-friendly version of the duct tape fashion fad —  and following 24 different dress patterns, which have color-coded markings indicating where kids can cut and "sew" pieces together. The final creations can be displayed on three dress form figures or on a 12-in. miniature mannequin.

The Project Runway Models to the Runway set allows tweens to create up to 50 different outfits with clothing and accessory stencils and decorative fashion papers, and then customize them with stickers, glitter paints and Tapeffiti. Tweens can showcase their creations by "dressing" the 10 different paper doll supermodels and guiding them down the pop-up runway, complete with a mini spotlight.

Both kits are sold nationwide for $31.99 and are recommended for ages 8 years and older.

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Integrating digital sharing

BY Barbara White-Sax

Retailers are facing challenges in a rapidly changing photo-processing category. One huge shift has been in category leadership. One dominant brand is no longer directing — and pouring advertising dollars into — the category, so retailers need to take a more active role in marketing 
photo processing. 


Another challenge is what to market. Consumers are still ordering prints, but they are increasingly viewing, manipulating and saving their photos online.


“People are inundated with images; the challenge is getting them to do something with them other than online sharing,” said Gary Pageau, an industry consultant.


Drug retailers have been quick to adopt photo apps that allow consumers to order prints from their smartphones or tablets. Using CVS’ app, consumers can access and print their photos or their friends’ photos directly from Facebook without a digital camera, USB drive or smartcard. At Walgreens, consumers can print Facebook album photos with likes and comments
Some industry feedback has shown that consumers are actually using kiosks in drug stores to upload their photos to Facebook. The big question is whether or not those apps are leading to more dollars spent in the category.


Jennifer Kruger, a spokeswoman for the Photo Marketing Association, said the category will really depend on getting consumers to recognize the need for photo prints in addition to online photo sharing. “Digital images are great, but they lack permanence,” she said. “Prints provide a historical record that lasts for a very 
long time.”


Getting that message across is a big job. An easier task for retailers is to create a well-merchandised department that tempts consumers with products they can personalize with their digital images. “Gifting is the way to go for photo profit now,” 
Kruger said.


 

 

The article above is part of the DSN Category Review Series. For the complete Photo Buy-In Report, including extensive charts, data and more analysis, click here.

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Lint-free laundry

BY Barbara White-Sax

FAIRFIELD, N.J. — Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, 
flexible neck. 


Lint buildup can be a big problem for clothes dryers. Too much lint buildup can clog a dryer and cause its motor to burn out as the dryer is forced to work harder. Better cleaning allows a dryer to run more efficiently. The lizard retails for $10.99.

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