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Family Dollar names new SVP real estate

BY Michael Johnsen

MATTHEWS, N.C. — Family Dollar Stores on Monday named Brad Rogers SVP real estate, replacing Keith Gehl, who will retire from the company at the end of June. 

"For more than 53 years, our real estate strategy has been to open Family Dollar stores where our customers live and work," stated Howard Levine, Family Dollar chairman and CEO. "Brad’s real estate experience and leadership will ensure that we continue to bring value and convenience to hundreds of new neighborhoods and thousands of new customers each year," he said. "Throughout his 10-year career with Family Dollar, Keith Gehl has led our real estate efforts and had a significant impact on the strengthening and expansion of our real estate capabilities. … I sincerely appreciate the significant contributions he made during his career with Family Dollar, and wish him all the best in his retirement."

Rogers joined Family Dollar in 1998 as a real estate manager with responsibility for new store development in North and South Carolina. Between 2006 and 2011, Rogers assumed greater roles with increased responsibilities, and in 2011, he was named VP of real estate.

Rogers holds a Bachelor of Arts degree from Millsaps College and earned a Juris Doctor from Emory University.

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P.Gordon says:
Jul-25-2013 10:33 pm

Keith Gehl has huge contributions to the real estate firm and he is one of the trusted personalities in the firm. I hope I can get a chance to talk to him and probably will invite him to a conference where Newport Beach realtors present. Hte purpose is to get a valuable hints and information in taking real estate jobs the righ way. I am sure he can provide such information to us.

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Berkshire Hathaway, 3G Capital close $28 billion Heinz deal

BY Alaric DeArment

PITTSBURGH – Warren Buffett’s Berkshire Hathaway and 3G have completed their acquisition of condiment maker H.J. Heinz Co., Heinz said.

Shareholders of Heinz will receive $72.50 per share in cash in the sale, whose total price is $28 billion. As a result of the deal, Heinz’s stock is no longer trading on the New York Stock Exchange, and 3G Capital partner Bernardo Hees has been appointed as CEO.

"I look forward to building upon Heinz’s incredible platform and delivering world-class products for all of our consumers around the world, while maintaining the company’s unwavering commitment to quality, safety and superior customer service," Hees said.

 

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Nivea Men brings consumer insights to life with new campaign

BY Antoinette Alexander

WILTON, Conn. — Beiersdorf’s Nivea Men has developed the Silence the Irritation campaign to help educate men on the role that skin care plays in providing a comfortable shave.

To help bring this campaign to life, the brand partnered with digital media company Break Media to launch a multi-layered campaign.

 Utilizing Break Media’s Acumen research platform, the teams surveyed more than 1,000 men to find out where shaving ranked on a list of day-to-day life irritations. The results revealed that most men find having to shave, along with the resulting razor burn and irritation, as their biggest day-to-day irritants. These findings also laid the groundwork for the “Silence the Irritation” campaign, which includes a branded Nivea Men hub on Break Media’s online men’s lifestyle platform MadeMan.com, as well as the launch of an eight-episode comedy series titled, “Just Face It.”  

To help gain interest and resonate with the target consumer, the men’s grooming brand and Break Media enlisted Damon Wayans, Jr. “Just Face It,” which follows Wayans’ character through day-to-day irritations based on the survey findings, premiered May 7 and wrapped this past week. 


In addition to housing each episode of the “Just Face It” series, the branded hub features Nivea Men Sensitive products to correlate with “silencing the irritation” of shaving, editorial content created with the Nivea Men target in mind and relevantly themed sweepstake opportunities.
 


According to the manufacturer, the branded series proved successful for Nivea Men:



  • More than 3 million video views were generated on behalf of the series;

  • More than 130 million consumers touched via dedicated public relations outreach helped drive people to the branded hub and series videos;

  • PR targeted B2B, industry and consumer media outlets;
  • 

Across social media, the campaign generated 

more than 25,000 “likes” on its dedicated Facebook page;
  • 

More than 5,200 mentions of the “Silence the Irritation” campaign across Twitter;
  • 

740,000 total user interactions with the videos (across YouTube, Twitter and Facebook);


  • The Nivea Men-branded hub on MadeMan.com showed strong engagement across multiple metrics;
  • 

It received more than 270,000 page views; and
  • 

Visitors spent more than three minutes on the page.
     

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