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Fairy Tales Hair Care gives parents the straight scoop on lice outbreaks with new app

BY Michael Johnsen

PASSAIC, N.J. — Fairy Tales Hair Care on Wednesday announced the launch of its first iPhone application, The Facts of Lice, to provide real-time alerts of lice outbreaks at the local level.

"With 85% of school districts reporting head lice, busy parents need to be informed about outbreaks in their own communities as quickly as possible," stated Risa Barash, founder of Fairy Tales Hair Care. "The Facts of Lice app allows parents to track lice outbreaks in their own neighborhood so they’ll know when it’s time to increase prevention efforts at home."

The app provides parents with a centralized database for outbreak notifications, as well as the tools needed to prevent, combat and report outbreaks. Locations are organized by state and zip code.

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GelStat shops OTC portfolio

BY Michael Johnsen

PALM CITY, Fla. — GelStat Corp. on Tuesday announced it has retained Scarsdale Equities as its financial adviser to explore various strategic alternatives.

"The company is in the final stages of its restructuring that began in 2008 and the timing is optimal for us to fully analyze all of our strategic options," stated Gerald Kieft, CEO of GelStat Corp.

The company produces two products — the homeopathic GelStat Migraine and the dietary supplement GelStat Sleep. The products are sold primarily through direct-to-consumer channels, and have limited distribution through independent retailers and pharmacies, as well.

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Graine de Vie broadens line of (seed) natural personal care products

BY Antoinette Alexander

PRINCETON, N.J. — Graine de Vie is expanding its portfolio of personal care products with its new (seed) Therapeutic Hand Scrub and a new Relaxing Lavender fragrance for its (seed) Healthy Hand Cream.

The new hand scrub, launching Sept. 9 for $9.99, is an exfoliating hand wash made with 100%-natural seed exfoliants. To replenish and moisturize hands, the formula is infused with grape seed and safflower seed oils.

The (seed) Healthy Hand Cream is available in fragrance-free, Citrus Blend and now the new Relaxing Lavender fragrance. It is priced between $5.99 and $7.99.

Graine de Vie was founded by former Johnson & Johnson executives Rebecca and Benjamin Gournay — who are partners in life and business. In November 2009, the company launched its first 100%-natural personal care brand called Seed.

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