BEAUTY CARE

FaceLube partners with former welterweight boxing champ Victor Ortiz

BY Antoinette Alexander

LOS ANGELES — Men’s skin care line FaceLube Automotive has announced a partnership with former welterweight boxing champion Victor Ortiz to create the Victor Ortiz men’s anti-aging skin care pack.

This exclusive line, “VO by Victor Ortiz,” will launch at the RIO Spa and Salon Memorial Day weekend to coincide with the start of the World Series of Poker Tournaments hosted by the RIO Hotel & Casino, where more than 100,000 men are expected to attend.

FaceLube is adding a knockout punch to their marketing efforts by adding a Victor Ortiz line. Items in the Victor Ortiz Men’s anti-aging skin care series include a natural anti-aging sunscreen for men and premium anti-aging shaving pack.

Both FaceLube and Victor Ortiz are members of the TLK Fusion family. TLK Fusion, a Hollywood marketing firm, has already contributed to the development of several celebrity lifestyle brands.

 

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Schick Intuition launches ‘The Simplicity Project’

BY Allison Cerra

SHELTON, Conn. — Schick Intuition is seeking to make women’s lives easier through a new program launched via the brand’s Facebook page.

"The Simplicity Project" — which offers consumers simplicity tips and tools, savings and more — stems from a recent survey conducted by Schick Intuition and Wakefield Research that underscored the need for women to simplify their lives.

"Schick Intuition is all about making women’s lives easier," Schick Intuition brand manager Krista Kiisk said. "Our ‘simplicity survey’ revealed 71% of women have at least one girlfriend who needs to simplify her life. With the launch of the Simplicity Project, we created a complete program to help women on their daily journey to finding balance so they can enjoy what matters most."

As part of the program, the brand is partnering with organizational expert Jill Pollack. Pollack’s expertise will be used in several components of the program, including the "simplicity quiz" on the Schick Intuition Facebook page, where fans will learn if they are one of four "simplicity" personalities: Queen of Clutter, Last Minute Lady, Yes Ma’am or Miss Simplicity. After completing the quiz, fans then receive customized tips from Pollack for their specific personality type. What’s more, consumers will receive tips from Pollack throughout the summer to help fans on their journey to simplicity. As a special bonus, consumers (for a limited time) will be able to download coupons for up to $4 off Schick Intuition razors and refills after taking the quiz.

"The Simplicity Project," which will continue throughout the summer, will include blogger diaries, weekly giveaways of Jill’s favorite products and the Simplicity Sweepstakes, where one lucky winner will receive a simplicity makeover from Pollack.

"I’m so excited to partner with Schick Intuition to help women organize and simplify their lives," Pollack said. "I see myself as a personal trainer for the home and office. With a few simple tips and a little dedication, we’ll help women across the country lead smoother lives."

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Axe introduces Sport Blast 2-in-1 shower gel and shampoo

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Axe has added an item to its shower product range.

Axe Sport Blast 2-in-1 shower gel and shampoo is designed to deliver a maximum energy boost following a big game or workout and features a lather and fragrance that aims to invigorate guys’ minds and bodies, the company said.

To celebrate the launch of Sports Blast, the brand has tapped supermodel Kate Upton and pro-football player Jason Pierre-Paul, who will host the Axe Sport Blast Combine House — a competitive party space where the two will square off in a series of challenges — in New York on Wednesday.

Axe Sport Blast 2-in-1 shower gel and shampoo currently is available at most food, drug and mass retail outlets for a suggested retail price of $3.99.

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