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Facebook fans can print their tagged photo memories with new Walgreens app

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

“At Walgreens, we are providing customers with more creative ways to share special moments with friends and family,” Walgreens director of digital marketing and emerging media Rich Lesperance said. “Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides.”

With the “Photo by Walgreens” app, Facebook users can print photos that include all the context that comes with a photo on Facebook, including location, description, who was in the photo as well as likes and comments posted by friends.

“Considering that more than 300 million photos are uploaded to Facebook every day, there are many PrintWorthy photos out there,” said Jasbir Patel, Walgreens senior director and GMM photo and e-commerce. “By offering printed photos available at any of our conveniently located stores in as little as an hour, Walgreens is encouraging people to use social media images in more unique, memorable ways.”

Facebook users can find the application by searching the terms Walgreens or “Photo by Walgreens” within the social media site and simply authorize the icon “Photo by Walgreens” within their page. Each 5×7 PrintWorthy card normally costs $2.99.

Earlier this year, Walgreens introduced QuickPrints through its iPhone and Android applications, allowing mobile users to directly print photos from their smartphone to any of the 7,919 Walgreens stores nationwide in about an hour. Starting in July, Walgreens released the QuickPrints SDK for iPhone and Android devices, allowing third party developers to integrate the service within their existing mobile applications and share revenue from photo orders sent for printing at Walgreens.

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Walgreens offers customers medication prep advice for hurricane Isaac

BY Allison Cerra

DEERFIELD, Ill. — Walgreens is underscoring the importance of medication preparedness to its customers that may be impacted by hurricane Isaac, which is on path for the Gulf Coast.

If patients are worried about gaining access to their prescription medications, the drug store chain said it is a member of ICERx.org (In Case of Emergency Prescriptions), a secure prescription information network available to pharmacists and doctors during a national emergency. As a member, Walgreens pharmacists can fill prescriptions and access information for hurricane-affected patients even if the patient normally uses another pharmacy.

Additionally, smartphone users can register for Walgreens mobile applications to order prescription refills while on the go and locate the nearest Walgreens pharmacy. Customers with smartphones also can utilize Walgreens prescription refill-by-scan feature by scanning the bar code on their pill bottle with their phones. Customers can send the prescription refill to their nearest pharmacy and receive a text message alert when it’s ready to pick up.

Walgreens also offered the following tips to patients:

  • Customers should get to a safe location and refill their medication at the nearest pharmacy. Walgreens stores nationwide can access patient records; and

  • Take a waterproof bag with your current medication — even if the bottle is empty. The information on the prescription label will help the pharmacist refill medicine once a patient arrives at their destination. Heat, humidity and sunlight can degrade the effectiveness of medicine, Walgreens noted; and

  • Walgreens encourages customers to keep a written record of current prescriptions, including current dosage and doctor’s contact information, in a valuable papers file. Walgreens patients can register online at Walgreens.com and print out this information directly from their patient profile.

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Fred’s profit rises in Q2

BY DSN STAFF

MEMPHIS — Fred’s reported that net income for the second quarter ended July 28 rose 19% to $6.1 million, compared with $5.1 million in the year-ago period.

Sales rose 4% to $470.8 million from $452.7 million, and same-store sales dipped 1%.

Profit results missed Wall Street expectations, and the discounter has lowered its full-year earnings forecast.

Commenting on the results, Fred’s CEO Bruce Efird said, "As we look ahead to the second half of the year, we expect that the macroeconomic environment in our region of the country will continue to lag the national numbers and anticipate an intensely competitive retail environment during the third and fourth quarters. Expecting little benefit from the economic environment, we have accelerated several major merchandising initiatives, increased our marketing spend for the third and fourth quarter print and electronic media, and have increased the pace of pharmacy acquisitions – all directed at adding and rebuilding customer traffic."

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