BEAUTY CARE

The Face Shop treatments available only at Walgreens

BY Antoinette Alexander

DEERFIELD, Ill. Korean beauty brand and retailer The Face Shop is expanding its U.S. presence by inking an exclusive deal with Walgreens to sell a selection of facial mask treatments beginning in late August.

The 10 facial masks are natural, cotton masks soaked in concentrated serums to deliver an intense, yet gentle facial in 15 to 20 minutes.

To support to the U.S. launch of the masks, The Face Shop will be giving away more than a million samples in shopping malls, beaches, parks, festivals, universities and Walgreens stores across the country. The masks will retail for $2.99 each or two for $5.

According to the beauty company, facial mask sheets are very popular in Korea and the rest of Asia, where consumers have a strong loyalty to the concept. The Face Shop sells more than a million mask sheets every month in Korea alone.

The Face Shop has 900 stores across Asia, annual sales of $500 million and serves customers in 19 different countries. In the United States, The Face Shop operates four stores in Queens, N.Y.; Palisades Park, N.J.; Chicago, and Santa Clara, Calif. It entered the U.S. market in late 2005 with the opening of a store in Manhattan but has since closed that location.

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Vaseline targets men’s market

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Vaseline, a Unilever brand, is entering the men’s skin care market with its first line of products designed just for him.

“Vaseline Men is a natural evolution for our brand,” stated Srini Sripada, Unilever brand director for Vaseline. “Vaseline is the No. 1 lotion used currently by men and we believe it is a category where there is plenty of room for growth. We wanted to provide men with hand, face and body lotions that serve their specific skin care needs whether everyday care or problem solving.”

The collection, available beginning in July, includes lotion for the body, hands and face. There’s also the new Lever 2000 Vaseline Men Skin Hydrating Body & Face Bar.

Vaseline is support the launch through in-store marketing initiatives including live in-store demonstrations and education, at-shelf sampling, in-store signage and displays, online retail samples and instant redeemable coupons. These programs will begin rolling out in late July and will continue to expand through the end of October.

Suggested retail prices range between $2.09 and $5.99.

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Target introduces SheaMoisture skincare line

BY Antoinette Alexander

MINNEAPOLIS Target has debuted a new line of certified natural and organic skin care products made exclusively for ethnic skin.

“SheaMoisture is more than a new line of body and beauty items,” stated Greg Cunningham, Target’s director of multicultural marketing. “All of our SheaMoisture products utilize high concentrations of pure Shea Butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs.”

The SheaMoisture line was developed in partnership with Sundial Brands, the privately owned African American skin care company that also developed and distributes the Nubian Heritage line.

The line includes SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub and SheaMoisture 100 percent Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution for men experiencing ingrown hairs and razor bumps.

SheaMoisture is available at select Target stores nationwide and at Target.com. The prices range from $1.99 to $19.99.

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