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Extend Nutrition debuts new protein bars

BY Ryan Chavis

ST. LOUIS — Extend Nutrition announced the release of its new sugar- and gluten-free protein bars, which are available in Cookies & Cream and Chocolate & Caramel varieties. The product is currently available at ExtendBar.com and will hit retail shelves later this year, the company said. The bars are sweetened with stevia and pack 10 g of protein and 130 to 140 calories. 
 
“Many popular protein bars that are marketed to health-conscious consumers are actually loaded with sugar and fat, in an attempt to taste good. Amazingly, our R&D team developed a bar that not only has superior nutrition, but has an unbeatable taste,” said Jonathan Lindberg, the company's outreach manager. 
 
The Chocolate & Caramel flavor offers a layer of chocolate nougat, topped with caramel and sugar-free chocolate. Cookies & Cream delivers cookie-dough flavored nougat, which is topped with cream and dipped in sugar-free chocolate. Both varieties are available in packs of 15 for a manufacturers suggested retail price of $23.99.
 
Extend Nutrition is the only company with a sugar-free and gluten-free protein bar that is clinically proven to help control blood sugar for six to nine hours, the company stated. In addition to its new bars, Extend offers a number of health-conscious choices, including snacks and shake mixes. 
 
“We have always been committed to helping people take small, simple steps to healthier living, and now we are making it easier and tastier than ever with our new products” said company president Kevin Dalrymple.
 

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Hershey Co. launches Reese’s Spreads

BY Ryan Chavis

HERSHEY, Pa. — The Hershey Co. on Wednesday announced the debut of Reese's Spreads, a combination of chocolate and peanut butter flavors in a spreadable form. 
 
"Reese's Spreads offer an authentic Reese's experience to fans who are looking for delicious snack options throughout the day," said Daren Russ, brand manager, Food and Beverage Enhancers, the Hershey Co. "Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese's Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese's brand."
 
Reese's is one of the company's most popular brands, the company said, adding that this new product delivers a distinct flavor and brings endless flavor pairings to most snacks. Reese's Spreads — available at retail outlets in 13-oz. jars for $3.89 — will complement the company's existing Hershey's Spreads line.
 
For pairing ideas and recipes, consumers can visit Hersheys.com/Reeses/Spreads.
 

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Coca-Cola Life gets nationwide launch

BY Ryan Chavis

ATLANTA — The Coca-Cola Co. on Tuesday announced the nationwide launch of Coca-Cola Life, the company's first reduced-calorie cola to use a combination of cane sugar and stevia leaf extract. The company first introduced the beverage to a select number of markets in summer 2014.
 
“People that love our brands want more choices in flavors, package sizes and sweetener options. With Coca-Cola Life we’re meeting those needs while serving up a delicious beverage that complements our broader portfolio,” said Andrew McMillin, VP, Coca-Cola Brands, Coca-Cola North America. “As we continue to follow our consumers, we are working ultimately to become a leader in this interesting and emerging category.”
 
Coca-Cola Life will be available in six-packs of 8-fluid oz. glass contour bottles, six-packs of 12-oz. cans, a fridge pack 12-pack of 12-oz. cans, individual 20-oz. bottles, as well as 2-liter bottles. Packaging and availability will vary by location, the company said. 
 

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