BEAUTY CARE

EvoraPlus’ retail distribution expands to Fred Meyer

BY Antoinette Alexander

TAMPA, Fla. Oragenics, a biopharmaceutical company, has announced that its oral care probiotics line, EvoraPlus, will be available at select Fred Meyer stores in September.

"We are pleased that Fred Meyer stores are among the growing number of retailers that have chosen to carry EvoraPlus oral care probiotics," stated Gerry David, EVP sales and marketing for Oragenics. "We are looking forward to the expanded distribution of our oral care probiotics across the northwestern portion of the United States through this relationship."

Oragenics, which has the active ingredient ProBiora3, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Developed by Oragenics’ chief scientific officer, ProBiora3 contains three strains of bacteria that help maintain a healthy microbial balance in the mouth, according to the manufacturer. The product is 100% natural and is made in the United States.

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Dr. Miracle’s names new CEO

BY Antoinette Alexander

NEW YORK Ethnic personal care company Dr. Miracle’s has appointed former Reynolds Consumer Products executive Randy Zeno as its new CEO.

While at Reynolds Consumer Products, a provider of consumer food wraps and bags, Zeno served as interim president as the business transitioned from Alcoa to its new owner, the Rank Group. Prior to that, he was chief marketing officer for Reynolds Consumer Products. Zeno also brings leadership experience in the consumer products industry with such companies as Nabisco, Sara Lee, Cadbury Schweppes, International Home Foods and BirdsEye.

"I intend to leverage the strong capabilities our company possesses along with my background in growing companies toward building the Dr. Miracle’s brand into a personal care brand that better serves the needs of its devoted consumers," Zeno stated.

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P&G oral care brands tap Tiffani Thiessen to raise awareness about gum disease

BY Antoinette Alexander

NEW YORK Procter & Gamble’s Crest and Oral-B brands have kicked off National Gingivitis Awareness Month and partnered with Tiffani Thiessen, the star of "White Collar," to help educate consumers about the early gum disease, which affects more than 50% of American adults.

The brand also has introduced a new member to the Crest Pro-Health family: Crest Pro-Health clinical gum protection. This new formula provides Crest’s highest level of protection against the plaque bacteria that can cause gingivitis, and with regular use, it is proven to help reverse gingivitis in four weeks.

"We developed Crest Pro-Health clinical gum protection with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helps reverse it after four weeks of regular use," stated Robert Gerlach, research fellow at P&G Worldwide Clinical Investigations.

To support National Gingivitis Awareness Month in September, Crest will engage in a variety of activities, including a partnership with Thiessen and the release of an educational video featuring Dr. Travis Stork of CBS’ "The Doctors." Consumers also can visit CrestProHealth.com to test their "gingivitis IQ" and learn more about gingivitis and how it may affect them.

In August, Crest conducted meetings with congressional representatives on Capitol Hill to educate them about gingivitis and generate further action and support of National Gingivitis Awareness Month.

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