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Evian’s plastic bottle gets revamped

BY Allison Cerra

WHITE PLAINS, N.Y. — Taking a cue from other beverage makers, Danone Waters of America said it has redesigned its 1.5-liter Evian bottle as part of the company’s ongoing effort to reduce its carbon footprint.

The new Evian bottle, which reduces the overall carbon footprint by 32%, remains 100% recyclable while using 11% less weight (down to 28.6 g per bottle). The bottle, the company added, is made of up to 50% recycled PET.

"Evian is committed not only to the quality and purity of our water, but also to the reduction of our impact on the environment," said Jerome Goure, VP marketing for Danone Waters of America. "With the launch of our latest bottle, which is lighter and more compactable, we hope that our consumers will feel good about purchasing Evian, and feel encouraged to recycle."

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Ocean Spray bolsters 100% juice offerings

BY Allison Cerra

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray has introduced two drinks that blend its classic cranberry juice with other berry flavors.

New to the Ocean Spray lineup are Ocean Spray 100% juice cranberry, pomegranate, cherry and 100% juice cranberry, blueberry, blackberry. One glass provides 100% of the daily requirement of vitamin C and two servings of fruit, Ocean Spray said.

“We’re always looking for fresh ways for people to enjoy the uniquely tart flavor and healthy goodness of the cranberry,” said Larry Martin, VP marketing at Ocean Spray. “With these new 100% juice varieties, Ocean Spray adds natural sweetness and a pop of juicy flavor to the cranberry with its delicious berry cousins — the pomegranate, cherry, blueberry and blackberry.”

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Dip Creations hit store shelves

BY Allison Cerra

PLANO, Texas — Consumers looking for a quick way to create great-tasting meals and snacks now have new options.

New Tostitos and Lay’s Dip Creations dry seasoning mixes are available in freshly made guacamole, from Tostitos, and garden onion and country ranch from Lay’s. They can be used as dips or to add a twist to an array of meals and snacks, including hot wings, potato wedges, meatballs, enchiladas, salads and more.

New Dip Creations dry seasoning mixes are available for a suggested retail price of $1.59 each.

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