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Evian extends Live Young campaign

BY Allison Cerra

WHITE PLAINS, N.Y. — Evian has brought back its Live Young campaign with a new commercial and an interactive user experience.

The water brand said that its Baby Inside commercial will feature portraits of people wearing Evian’s Baby Inside T-shirts, which are edited together in a flipbook-style commercial. Additionally, an interactive, user-generated version of the commercial will be released online at LetsBabyDance.evian.com and via an iPhone application, where users can become actors in the video.

"Evian is releasing more than just an advertising campaign," said Jerome Goure, VP marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. "This time, we are promoting the Live Young spirit with an immersive brand experience that allows consumers to become a part of the new campaign and show that youth is not just a question of age but [also and] more importantly, a state of mind."

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Guylian debuts new U.S. website, package design

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — Looking to reach U.S. consumers, a Belgian chocolate brand has launched a new website and package design for its namesake treats.

Guylian said its new website and package highlights the iconic Belgium tradition, while offering U.S. customers new and unique ways to indulge its chocolates.

The website, GuylianBelgianChocolate.com, includes a store locator and the opportunity to subscribe to the company’s e-newsletter. New Guylian packages will debut on store shelves this summer.

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Annie Chun’s shakes up ramen noodles with new product line

BY Allison Cerra

SAN RAFAEL, Calif. — Annie Chun’s has introduced soup singles that include ramen noodles and gourmet sauce, serving as an alternative to dry or canned soups.

New Ramen House products offer consumers a restaurant-quality noodle option without added MSG or preservatives, according to the company. Annie Chun’s Ramen House is available in three unique flavors, including soy ginger ramen, spicy chicken ramen and spring vegetable ramen. Each flavor is available for a suggested retail price of $1.99. Both the soy ginger and spring vegetable flavors are available in 4.9-oz. packages, while the spicy chicken flavor is available in a 4.7-oz. size.

Annie Chun’s is available in traditional grocery and natural specialty stores nationwide, including Whole Foods, Trader Joe’s, Target, Safeway, Kroger and Walmart.

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