Events to raise awareness of AIDS, healthcare initiatives
WASHINGTON — The Community Education Group and the Urban Coalition for HIV/AIDS Prevention Services will sponsor a series of community mobilizing events around the country in the time leading up to the International AIDS Conference in Washington next July.
AIDS 2012 will mark the first time that the conference has taken place in the United States in 20 years, and the Road to AIDS 2012 is an official affiliated event of the conference. The event will take place in 15 cities and is designed to heighten public awareness of AIDS 2012, the National HIV/AIDS Strategy, the Affordable Care Act and strategies being implemented to integrate and coordinate prevention, care and treatment.
"We are proud to support the Road to AIDS 2012 and to partner with key groups to increase education and awareness about HIV treatment and prevention," said EVP Ellen Lambert of the Merck Company Foundation, which is donating $500,000 to support the event. "Merck has a decades-long commitment to HIV research and education. Our long-standing support continues through programs like these that generate new ideas and solutions toward the prevention, care and treatment of HIV."
The Road to AIDS 2012 will visit Atlanta; Baltimore; Chicago; Dallas; Houston; Los Angeles; Miami; New York; Philadelphia; San Francisco; Washington and San Juan, Puerto Rico — all of which are sites of the Department of Health and Human Services’ 12 Cities Initiative, designed to support and accelerate comprehensive HIV/AIDS planning in areas with the highest AIDS burden — as well as New Orleans; Jackson, Miss.; and Birmingham, Ala.
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CVS/pharmacy now offers medication disposal program in all pharmacy locations
WOONSOCKET, R.I. — In an effort to make it easy for customers to safely dispose of their unused, expired or unwanted medications, and help battle the estimated 200 million lbs. of unwanted medications improperly disposed every year, CVS/pharmacy now is offering Sharps Compliance’s Environmental Return System in all of its 7,200 locations.
The postage-paid medication disposal envelopes cost $3.99 and allow customers to mail their unwanted prescription and over-the-counter medications through the U.S. Postal Service to a licensed, secure facility for safe destruction. Controlled substances are excluded from this program by law.
"CVS/pharmacy is committed to safe environmental practices, as well as helping customers prevent misuse at home of their unused medications, so we are pleased to partner with Sharps Compliance to provide a secure and environmentally-safe solution in our pharmacies," CVS/pharmacy VP pharmacy professional services Papatya Tankut said.
CVS/pharmacy’s launch of the TakeAway Environmental Return System is part of the company’s ongoing commitment to safe medication disposal solutions, including participation in local medication take-back events throughout the United States and supporting the DEA’s annual National Prescription Drug Take-Back Day.
You'd think with such an integrated warehouse and delivery system, they would make this an in-house program. All pharmacies could return a single tote, sealed and marked for customer drug destruction, to the warehouse. These could be consolidated into a single location that properly disposes of the medication. All for a lot less than $3.99.
Survey: Lacking mobile presence may cause retailers to miss out on key opportunities
ARLINGTON, Va. — More than one-quarter of U.S. retailers lack a mobile presence, according to new research conducted by 2ergo.
Based on data collected from 161 retailers across six categories, 2ergo found that only 58% of retailers have not optimized a mobile website and just half of them are offering consumers one smartphone application for either Android, Blackberry or iPhone devices. Among them, 7% of these top retailers have launched applications for all three platforms, 2ergo noted.
2ergo, an international provider of mobile strategy and mobile technology solutions, said that lacking a mobile presence may cause retailers to miss out on such opportunities as acquiring new customers and boosting revenue.
“When you consider the many ways consumers are using mobile devices to improve their shopping experiences … it becomes apparent there is a gap between shoppers’ behavior and retailers’ presence on mobile,” 2ergo Americas managing director Michael Scully said. “Retailers should keep in mind that ‘mobile shopping’ is about more than just facilitating an on-device purchase. It is about catering to the context of a mobile visitor. The goal of a mobile presence should be about offering real value to customers such as on-the-go price comparisons, inventory locators, store locators, easy access to customer service, and product reviews. A mobile visitor is already overcoming a number of hurdles to connect with a brand, and these actions signal an especially valuable relationship opportunity.”
What’s more, retailers that do not properly optimize a mobile website or app (i.e., trying to fit existing databases of a traditional website into a mobile site or app, or using traditional techniques when developing their mobile presence) could face several challenges in making their presence a successful component to their overall business strategy. This indicates there is not a one-size-fits-all approach to mobile, 2ergo said. For instance, grocery, pharmacy and convenience store retailers are providing such features as personalized shopping lists, prescription refills and photo processing orders through mobile apps (49%) more often than mobile sites (38%).
“Retailers face real challenges when launching a mobile presence — integration of existing databases for accurate real-time data, speedy load times, optimization for smartphones while not ignoring feature phone users, and access to actionable analytics,” Scully said.
Click here for more information about 2ergo’s latest research.
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