BEAUTY CARE

European Commission OKs sale of Sara Lee beauty, detergent businesses to Unilever

BY Antoinette Alexander

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee’s global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

In light of this requirement, the parties will make certain amendments to the share purchase agreement, including an adjustment in the purchase price from Euro 1.275 billion ($1.721 billion) to Euro 1.210 billion ($1.633 billion). The deal is expected to close in December.

Marcel Smits, interim CEO of Sara Lee, noted that the change in proceeds will have no effect on its capital plans, and it will continue with its plan to repurchase $2.5 billion to $3 billion of shares by the end of fiscal 2012.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Beauty concept offers ‘service as you like it’

BY DSN STAFF

NEW YORK — Clinique unveiled what it calls a new “consumer-inspired” cosmetics merchandising concept here at Lord & Taylor’s landmark Fifth Avenue store.

The new “Service As You Like It” beauty counter concept, which appears to borrow a page or two from mass, offers shoppers multiple ways to engage and interact with the brand and products in the space. New features include the Foundation Bar and dedicated makeup and skin care browsing areas, which encourage shoppers to test and select items at their leisure. A “Top Ten” wall showcases current best sellers.

But at the heart of the “Service As You Like It” concept is the option for consumers to shop the department as they prefer, including:

Full service: Clinique experts are on hand to provide comprehensive skin consultations, recommend items and provide product application tips.

Guided self-service: A 90-second computer-guided skin care analysis helps customers identify skin care concerns, processing more than 180,000 product combinations to precisely match customers’ individual needs. Also, a printed analysis provides a list of product recommendations.

Self-service: With such play-and-pay features as the Colour Bar and the interactive Mascara and Lip Bars, shoppers can test, pick up and play with products—and the shopping basket sends a message to the consultants that this customer wants to browse by herself.

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