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Ethnic hair care brand Motions introduces new Straight Finish

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Ethnic hair care brand Motions has introduced its new Motions Straight Finish Heat Styled System, which is a three-step product line that, with the help of heat styling tools, helps women with natural hair textures go from curly to straight and back again without losing their curls.

According to a recent survey, 1-out-of-4 African-American women with natural hair would like to straight-style their hair, but only if their curl pattern would not be compromised, according to the manufacturer.  

Motions Straight Finish Heat Styled System features a "bounce back" formula — with a blend of natural oils and keratin protein — that is designed to prep, protect and seal naturally curly hair. At each step of the process, Motions Straight Finish is designed to help to smooth and elongate natural curls, allowing for optimal straight styling results, and after just one wash, hair returns to its original curly pattern and texture.

Motions Straight Finish will launch with an online program centered around #Curly2Straight transformations and featuring a series of Twitter parties throughout the month of May. The Twitter parties, co-hosted by hair experts and enthusiasts, will help debunk the many myths associated with straight styling natural hair. Joining in the chats will be celebrity hair stylist Ursula Stephen; natural hair vlogger Taren Guy; Atlanta-based hair and beauty blogger Lexi Felder of LexiWithTheCurls; and fashion and beauty blogger Danielle Gray of TheStyleandBeautyDoctor.  

Each week, Motions will give girls access to these digital influencers and all their hair, beauty and style expertise.  Participants can ask questions, share their "curly 2 straight" transformations, have the chance to win prizes and more.
 
Motions Straight Finish Heat Styled System has a suggested retail price of $6.99 each and is now available at select Target and Walmart locations nationwide, as well as online at Drugstore.com.

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New Jersey attorney general’s office releases anticrime best practices for pharmacy

BY Alaric DeArment

NEW YORK — Retail pharmacies, drug makers and law enforcement have a variety of methods used to fight organized crime, and the New Jersey Office of the Attorney General has drawn up a list of best practices that pharmacies can use to keep stores, drugs, staff and customers safe.

The guidelines, released last week, offers such recommendations as keeping drugs that are controlled substances in a locked safe or locked refrigerator and only allowing the pharmacist to have access to them, as well as accompanying anybody who is not a staff member who enters the pharmacy, such as plumbers, accountants and building inspectors. Other methods include silent panic buttons and monitoring systems.

Pharmacy crime has become a growing problem across the country as drug addicts turn to prescription drugs to get high, and such drugs command high prices on the street and on underground online drug marketplaces. Popular targets for addicts include opioid painkillers and stimulants. According to the Drug Enforcement Administration, armed robberies of pharmacies increased by 81% between 2006 and 2010, from 380 to 686.

 

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Sparkling Ice launches three new lemonade flavors

BY Jason Owen

SEATTLE —  Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its lemonade brand with a new zero calorie lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea now complement the Classic Lemonade flavor successfully launched in 2012, the company stated.

A sparkling twist on a summertime favorite, Sparkling Ice Lemonades offer consumers a new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling Ice dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties. Ahead of the national launch, consumer feedback has been very positive, the company noted.

"Developing bold flavors specifically for our passionate customers has helped Sparkling Ice become the fastest growing nonalcoholic beverage brand in the nation," said Kevin Klock, CEO of TalkingRain Beverage Co. "Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."

TalkingRain, which celebrated its 25th anniversary last year, attributes the company’s recent unprecedented growth to an increased focus on its Sparkling Ice brand. Sparkling Ice was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand also received the award for "Best Sparkling Beverage" for the Sparkling Ice Coconut Pineapple flavor at the 2012 InterBev Awards, and proudly continued setting industry standards by claiming "Best Enhanced Water" at the BevNET Best of 2012 Awards.

The Sparkling Ice line now features Classic Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lemonade with Tea, Crisp Apple, Peach Nectarine, Coconut Pineapple, Black Raspberry, Kiwi Strawberry, Orange Mango, Pomegranate Blueberry, Pink Grapefruit and Lemon Lime, with more flavor expansions on the horizon.

Sparkling Ice can be found in retailers nationwide for a SRP of $1.19-$1.29.


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