BEAUTY CARE

Ethnic beauty brand Firstline targets tweens with new Sleek hair accessories line

BY Antoinette Alexander

HOUSTON — Firstline, a manufacturer of hair care accessories for multicultural consumers, this summer is expanding its Sleek line to include tween hair accessories.

The new line of Sleek accessories will launch with headbands, elastics and clips geared towards the style-driven, price-conscious tween shopper. “The key to success in a tween market is appealing to both tweens and parents," stated Joni Odum, Firstline marketing director. "Tweens are all about what is hip, colorful, fun and cool. Parents are looking for chic accessories or gifts that are also age appropriate."

To honor their free spirits and empower their newfound fascination with fashion on a limited budget, Sleek offers savvy tweens fun, dynamic, stylish and affordable accessories in step with the hottest fashion trends,” Odum added.

With a market of more than 60 million consumers who have an estimated buying power of more than $1.5 billion, Firstline has positioned its products throughout the United States for mass distribution to national beauty, mass, food and drug chains. “Firstline is doing what we can to make it easier for young adults to feel great about their hair and themselves,” stated Robert Bowser, Firstline’s president and CEO. “At prices that range from $2.97 to $8.97, these newest Sleek accessories offer tweens an exciting way to enhance their style in seconds without a lot of expense.”

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Pacific Shaving, Trees for the Future celebrate planting of 100,000th tree

BY Antoinette Alexander

SAN FRANCISCO — Pacific Shaving, a maker of natural and eco-friendly shaving essentials, is celebrating in partnership with nonprofit organization Trees for the Future the planting of its 100,000th tree across 15 countries — from Brazil to Uganda.

“It’s a great way to demonstrate that small steps can have a big impact over time,” stated Stan Ades, founder and president of Pacific Shaving, a family-run business that started out catering to a small number of grooming enthusiasts online. “Our partnership with Trees for the Future is just one of the ways Pacific Shaving aims to give back and bring sustainable business practices to the resource-heavy world of personal care products.”

“Our collaboration with Pacific Shaving has been an ideal fit from the beginning," stated David Tye, executive director of Trees for the Future. "The company is a perfect example of how businesses — big and small — can consider the environment by incorporating tree planting into the heart of their business model. We are proud to call Pacific Shaving one of our longest-running partners."

This Earth Day, Pacific Shaving will celebrate the planting of 100,000 trees, and is making plans for its next environmental goal.

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Dr. LeWinn by Kinerase expands portfolio with new Wrinkle Repair day and night cream

BY Antoinette Alexander

BRIDGEWATER, N.J. — Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream.

The new formula is an intensive moisturizer for day and night that is designed to erase signs of wrinkles and protect skin from environmental damage. It is free of parabens, fragrances and dye.

It is has a suggested retail price of $25.

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