BEAUTY CARE

Ethnic beauty brand Black Opal kicks off 2012 model search

BY Antoinette Alexander

NEW YORK — Ethnic beauty brand Black Opal has kicked off its 2012 model search to find the new face of Black Opal.

The national True Beauty Model Search contest kicked off on March 1; online entry will run through April 2. One grand-prize winner will be awarded a $10,000 educational scholarship and will become the new face of the brand.

Black Opal believes that true beauty is more than skin deep and is searching for applicants who are striving for education advancement, committed to bettering their community, and who are naturally beautiful, both inside and out, according to the company. Applicants will be evaluated based on essays, community service involvement, educational aspiration and a photo, which represents true beauty.

A panel of judges from the beauty and entertainment worlds will include singer/songwriter and VH1’s "Love & Hip Hop" cast member and R&B singer Olivia; celebrity makeup artist Frank Guyton; international model and philanthropist Noella Coursaris; celebrity hairstylist Eric Bland; editor-in-chief of Juicy magazine Paula Renfroe; and celebrity fashion stylist Andre Austin.

One grand-prize winner will receive a $10,000 scholarship (payable directly to the school), an all-expense-paid trip to New York for a photo shoot and the opportunity to be featured in the brand’s 2013 marketing materials. In addition to the grand-prize winner, 10 finalists will be awarded $2,000 scholarships (payable directly to the school), as well as a chance to be featured in Black Opal promotional materials. All winners also will receive complimentary Black Opal skin care and cosmetics products.

True Beauty applicants can enter to win by visiting BlackOpalBeauty.com/TrueBeautyModelSearch or via Facebook at Black Opal Beauty.

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Perrigo launches generic version of Rogaine 5% foam

BY Antoinette Alexander

ALLEGAN, Mich. — Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

On Feb. 10, 2011, Perrigo announced that it settled its Hatch-Waxman litigation relating to minoxidil 5% foam brought by Stiefel Research Australia Pty. Ltd., a GlaxoSmithKline company. As Perrigo was the first party to challenge the brand patent, it is entitled to 180 days of generic marketing exclusivity.

"This is another example of Perrigo’s commitment to launching difficult-to-manufacture pharmaceuticals in topical, lotion and foam delivery systems,” stated Perrigo’s chairman and CEO Joseph Papa. “We are excited to be the first store-brand manufacturer to bring this exclusive product to U.S. consumers. We, and our wholesale and retail customers, are excited about the prospects for this important store-brand launch. We continue to be focused upon our company mission of making quality health care more affordable to patients and consumers."

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Style icons Rodner Figueroa, Karla Martinez go behind the scenes with Colgate Optic White toothpaste

BY Antoinette Alexander

NEW YORK — Television producer and fashion journalist Rodner Figueroa is sharing his secret to a white smile on the set of the new Colgate Optic White commercial in Miami.

“I’m constantly being asked what makes stars shine on the red carpet, and I have to say, nothing pulls a look together like a bright, healthy smile,” Figueroa stated. “That’s why I’m excited to let people in on my little fashion secret: Colgate Optic White toothpaste, which contains a unique technology with hydrogen peroxide — the same ingredient used in whitening strips.”

Figueroa was joined by Colgate spokeswoman and television presenter Karla Martínez.

The new Spanish-language commercial will debut in early March.

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