BEAUTY CARE

Essie supports Toms’ ‘One Day Without Shoes’ global campaign

BY Antoinette Alexander

NEW YORK — Essie Cosmetics has announced that it again will join forces with Toms on April 10 to support "One Day Without Shoes," Toms’ global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

A special limited edition nail color, Essie Barefoot in Blue, has been designed to encourage people to go barefoot with can’t-miss toes.

Beginning March 7, Essie and Toms will host a free giveaway of 15,000 bottles of nail polish. Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of Essie’s Barefoot in Blue — a creamy, sky blue shade. To make a pledge and receive Essie’s Barefoot in Blue, beauty mavens can visit the Toms or Essie Facebook pages.

Founded by American traveler Blake Mycoskie, Toms was created in 2006 when Mycoskie befriended children in Argentina who lacked proper footwear. Wanting to help protect their feet, he founded the company, which for every pair of shoes purchased gives a pair of new shoes to a child in need. In 2008, One Day Without Shoes was founded to spread the word, and in 2011, over a quarter of a million people went without shoes to show their support, with more than 1,000 barefoot events taking place globally.

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Cutex develops new Advanced Revival nail polish remover

BY Antoinette Alexander

ST. LOUIS — Cutex has introduced Advanced Revival, which, according to the manufacturer, marks the first innovation in nail polish remover formula in more than 15 years.

Advanced Revival combines an acetone-based formula with natural botanical nourishing oils for stronger, healthier nails, the company said.

Cutex’s Advanced Revival nail polish remover is a patent-pending formula that combines the power of acetone with the strengthening and nourishing of natural botanical oils. The natural botanical nourishing oils begin as a liquid that conditions and then turns into a solid when exposed to air. As the oils solidify, the nails are strengthened and left feeling nourished and clean after the first use, the company stated.

Cutex’s Advanced Revival nail polish remover will be available for purchase at select drug and food stores and mass merchant retailers across the country this month.

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Carma Labs intros new daily lip conditioner and pomegranate lip balm

BY Michael Johnsen

LAS VEGAS — Carma Labs last week featured two new products at the ECRM Cough & Cold and Allergy EPPS.

The company introduced an orange-flavored Carmex creamy lip conditioner formulated with 13 moisturizers, including cocoa butter, and its Carmex ultra moisturizing lip balm now is available in a pomegranate flavor.


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