News

ESI makes smartphone, accessories cases delicious

BY Allison Cerra

NEW YORK — ESI Cases and Accessories is encouraging consumers to get a whiff of the company’s Jelly Belly candy-scented smartphone and accessories cases.

Through its new product catalog, the company unveiled accessories for iPhone, iPod, Blackberry and gaming devices that smell like Jelly Belly jelly bean candies. The gel cases are available in five scents, including Very Cherry, Licorice, Blueberry, Strawberry Cheesecake and Berry Blue.

ESI products are available at various retailers, including Kmart and Amazon.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Winn-Dixie donates more than 6 million meals through food recovery program

BY Allison Cerra

JACKSONVILLE, Fla. — After piloting a food recovery program in 2009 and expanding it to all of its stores last year, Winn-Dixie announced Monday that it has provided more than 6 million meals to the affiliate food banks of Feeding America.

The grocer partners with local Feeding America affiliate food banks in Alabama, Georgia, Florida, Mississippi and Louisiana, donating perishable items that reach their "sell by" date but are still usable and nutritious to feed the hungry, Winn-Dixie said.

“Food banks continue to see requests for help from many families who are struggling to provide three square meals a day,” Winn-Dixie group VP marketing Mary Kellmanson said. “At Winn-Dixie, our goal is to be at the heart of our neighborhoods, and that’s why we created the food recovery program — to ease the stress on the food banks and to help provide better nutrition to families who need it the most.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Safeway celebrates private-label brand by setting Guinness World Records title

BY Allison Cerra

PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Saturday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway’s Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.

"Open Nature is a natural product line that consumers can have total confidence in because the ingredients are easy to understand and listed on the front of each package. We believe that nature has nothing to hide, and neither should your food," Safeway marketing president Mike Minasi said. "Having lunch at the World’s Longest Picnic Table on National Picnic Day is the perfect vehicle for celebrating our Open Nature promise that ingredients should come from nature, and food should have as little processing as possible."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES