Eruption launches energy powder into c-store, specialty channels
MINNEAPOLIS — Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.
"We developed Eruption to fill a void in the energy drink marketplace," Eruption president Joshua Shirk said. "It comes in a small packet and can be added to any beverage, so it’s convenient for on-the-go lifestyles."
The energy powder is presently available through the convenience channel and specialty fitness stores. Available in two flavors — lava lime and magmaberry — each powder contains 45 mg of caffeine, electrolytes, CoQ10, along with several vitamins and minerals. The drink mix is sweetened with stevia.
Genomma drops proposed acquisition of Prestige Brands
IRVINGTON, N.Y. — Prestige Brands on Thursday acknowledged that Genomma Lab has withdrawn its unsolicited acquisition proposal.
“Prestige has stated repeatedly that it is open to considering offers that would create compelling value for stockholders and offer certainty of closing. That is still the case," the company said. "Prestige’s board of directors carefully reviewed Genomma’s proposal with the assistance of its financial and legal advisors and, after thorough consideration in accordance with its fiduciary duties, determined that the proposed price was inadequate and the proposal was not in the best interests of Prestige Brands and its stockholders."
"As recent as yesterday at approximately 6:00 p.m. EST, Prestige’s advisers notified Genomma’s advisers that Prestige would only engage in discussions with Genomma upon Genomma making a significant increase in the purchase price," the Mexico City supplier stated Thursday. "Consequently, Prestige’s unreasonable refusal to not have a single meeting to allow Genomma to conduct even the most rudimentary due diligence has served to deprive its shareholders of any chance of achieving an increase in the value of their shares."
CHPA releases update on latest PSE legislation
WASHINGTON — The Consumer Healthcare Products Association on Thursday provided an update around pseudoephedrine legislation in its "CHPA Executive Newsletter," which is published monthly.
A bill supporting the use of the National Precursor Log Exchange is scheduled to be heard by Colorado’s Senate Judiciary Committee on May 4 following a House vote of 50-14 to pass the bill.
In Hawaii, a bill to adopt NPLEx is awaiting Gov. Neil Abercrombie’s signature. If signed, Hawaii would become the 22nd NPLEx state.
Alabama last month created a meth offender block list and restricted the sale of PSE to pharmacies. And Tennessee Gov. Bill Haslam has on his desk a bill that would block anyone convicted of a methamphetamine-related crime from purchasing any PSE products for a period of seven years.