Equal Exchange expands chocolate business
WEST BRIDGEWATER, N.J. It seems that Equal Exchange’s chocolate sector is gaining momentum.
The company, a full-service, nationwide provider of high-quality organic coffee, tea, chocolate, cocoa, healthy snacks and bananas, recently introduced new 3.5-oz Fair Trade chocolate bars: Organic Ecuador dark chocolate (65% cocoa content) and organic chocolate caramel crunch with sea salt (55% cocoa content). The organic Ecuador dark chocolate bar is reminiscent of baked brownies fresh out of the pan, Equal Exchange said. The bar’s sweet, fudgy richness is balanced by hints of citrus and floral notes. Meanwhile, the organic chocolate caramel crunch with sea salt bar appeals to chocolate lovers who enjoy a contrasting sweet and salty sensation.
The Ecuadoran bar is vegan. Both bars are kosher, gluten-free and soy-free.
According to the company’s annual report, its chocolate sales had exceeded $5 million in 2008, and they approached $6 million in 2009.
“What was once a coffee company has successfully been moving into new categories,” Equal Exchange spokesman Rodney North was quoted as saying. “What’s consistent is these are organic fair trade products bearing the Equal Exchange brand and message.”
The wholesale price is $2.50 per bar and $30 per case. The suggested retail price is $4.25.
Mid-Atlantic region gets its chance to ‘Unwind’
MEMPHIS, Tenn. A relaxation beverage’s retail distribution is being expanded to select stores in the mid-Atlantic region.
Frontier Beverage will distribute Unwind with the help of its newest partner, The Honickman Organization, to select stores in Virginia; Maryland; Washington, D.C.; Delaware; eastern Pennsylvania and southern New Jersey.
Unwind’s recently debuted sleek, 12-oz. lightly carbonated cans contain 40 calories and only 10 g of sugar.
CardStar extends customized couponing app for iPad
BOSTON A maker of mobile loyalty card applications launched one of its popular smart phone apps for the Apple iPad.
CardStar’s app is designed to connect merchants, brands and consumers through existing rewards card programs, the company said. Since launching in 2009, CardStar’s app has had 2 million downloads and currently services more than 700,000 active users.
CardStar’s customized couponing features:
- Scissor-free and hassle-free coupon clipping: To select a coupon, drag and drop it onto the corresponding merchant’s digital loyalty card inside of CardStar for iPad. To redeem saved coupons, simply use the loyalty card at checkout, whether it’s the original plastic one or digital version in the CardStar smart phone app (iPhone, Blackberry and Droid);
- Retailer and manufacturer coupons: CardStar currently partners with numerous retailers and coupon providers, including Zavers, to provide a wide range of saving opportunities;
- Personalization: CardStar helps avoid information overload by only sending coupons for retailers saved in a user’s CardStar card catalog;
- Filtering: Users easily can see coupons they’ve selected previously or search for those from specific brands; and
- Social sharing: Coupons can be e-mailed to friends and family through the app, and users also can automatically check-in through Foursquare at checkout.
"Coupons and rewards programs have been around for decades, but they haven’t adapted to today’s ever-evolving economy nor met consumer demand for digital content. The CardStar iPad app is an extension of the mobile wallet and offers consumers another touch point to connect with merchants and brands," said Andy Miller, CardStar CEO.