BEAUTY CARE

Eos launches new Lip Balm Smooth Sphere

BY Antoinette Alexander

NEW YORK — Personal care brand Eos has announced the launch of its new tangerine medicated anti-bacterial Lip Balm Smooth Sphere.

The medicated lip balm is 95% natural and provides antibacterial protection through the natural active ingredient phenol, the company stated. The lip balm promises to not only help soothe dry lips and prevent the spread of germs, but also alleviate the symptoms of cold sores.

Infused with antioxidants, zinc, vitamins C and E, and moisturizing ingredients shea butter and jojoba oil, the lip balm promises to soften lips while also protecting them.

It is free of petrolatum, parabens and gluten, and is not tested on animals. The smooth sphere packaging is recyclable.

Eos Lip Balm Smooth Spheres, priced at $3.29 each, are available at such retailers as Walmart, Target, Walgreens, CVS and Rite Aid.

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acerra says:
Jan-21-2011 09:45 am

Pharmacy Healthcare Solutions, Inc. 968 Perry Hwy Pittsburgh, PA 15237 January 20, 2011 Rob Eder Editor in Chief Drug Store News 425 Park Avenue New York, New York 10022 Dear Mr. Eder, I am concerned that your readers may be misled to believe that they can avoid the flu by using an adorable new lip balm. The Drug Store News article, “Eos launches new Lip Balm Smooth Sphere,” published online on January 18, 2011, states that the company’s new lip balm contains an anti-bacterial ingredient to “help prevent the spread of the flu.” This statement is misleading as the flu is caused by the influenza virus, not bacteria.[1] While Lip Balm Smooth Sphere, Medicated Tangerine flavor, may prevent the spread of bacteria, its active ingredient does nothing to stop the spread of flu. Eos’ product website makes no claim about prevention of flu; only that this lip gloss “helps prevent bacterial contamination” [2] on the lips. Now that flu season is in full swing, it’s important for pharmacists to be able to offer patients proven solutions for preventing the spread of this illness, which include receiving the flu vaccine and using proper hand hygiene.[2] Please revise this article so your readers aren’t led to falsely believe that this lip balm could prevent transmission of the flu. Sincerely, Megan Burley Pharm. D. Candidate 2011 Duquesne University Mylan School of Pharmacy Pharmacy Intern Pharmacy Healthcare Solutions, Inc. [1] Key Facts about Influenza (Flu) & Flu Vaccine. CDC. 2010. Available at http://www.cdc.gov/flu/keyfacts.htm#whatis. Accessed January 20, 2011. [2] Lip Balm That Makes You Smile. eos Products, LLC. 2010. Available at http://www.evolutionofsmooth.com/products_lip_sphere_tangerine.html. Accessed January 20, 2011.

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BEAUTY CARE

GeoGirl caters to Gen Z beauty mavens

BY Allison Cerra

NEW YORK — Walmart is looking to target little beauty mavens in their tweens with the launch of a new beauty brand dubbed GeoGirl, according to published reports.

GeoGirl, which is owned by Pacific World, will debut in February and reportedly will replace the Mary-Kate and Ashley beauty line at Walmart, according to reports.

The line is positioned as "the first complete collection of fun, informative, natural makeup and skin care for Generation Z."

The beauty collection is made with such natural ingredients as white willow bark, chamomile and lavender, and the packaging is recyclable. In addition, the company will donate a portion of the net profits to charity. Products in the line include TiSC body mist, QTPi mineral blush and J4G lip balm, according to reports.

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Gwen Stefani becomes latest face of L’Oréal Paris

BY Antoinette Alexander

PARIS — L’Oréal Paris has tapped fashion icon and rock star Gwen Stefani to be the brand’s new international face.

By joining the L’Oréal Paris family, Stefani will represent her own vision for beauty alongside such other representatives as Jennifer Lopez, Milla Jovovich, Diane Keaton, Beyoncé Knowles, Diane Kruger, Evangeline Lilly, Andie MacDowell, Julianna Margulies, Eva Longoria, Freida Pinto and Kerry Washington.

"Gwen’s unique personal style and vivacious spirit, together with her career accomplishments in both fashion and music, makes her an inspiration for women everywhere, and an exciting addition to the L’Oréal family," stated Karen Fondu, president of L’Oréal Paris USA.

Stefani, a composer, songwriter and singer, has been a member of the band No Doubt since they met in high school and began playing music in their garage. No Doubt has sold more than 30 million copies of its albums and the band has received many Grammy nominations and won two in 2003.

In 2004, Stefani released her Grammy-nominated side project Love. Angel. Music. Baby. In 2006, she released her second dance record, The Sweet Escape, and won the 2008 People’s Choice Award for favorite female singer of the year.

After wrapping up a sold out summer tour in 2009, No Doubt has begun recording their new album for release in 2011.

In the fashion world, Stefani has received acclaim for her two fashion brands: L.A.M.B. and Harajuku Lovers.

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