BEAUTY CARE

EOS develops new 24-hour moisturizing shaving cream

BY DSN STAFF

NEW YORK — Personal care company EOS (evolution of smooth) is expanding its product portfolio with the launch of its new 24-hour moisturizing shaving cream.

Packed with natural conditioning oils, shea butter and antioxidants vitamins C and E, the new EOS moisturizing shave cream promises to provide a closer shave, help prevent razor bumps and nourish skin for 24 hours.

The paraben-free, nonfoaming cream formula is infused with six emollients to help protect skin from nicks and cuts. It is packaged in a soft-touch, ergonomic plastic bottle that doesn’t rust and is recyclable.

The shaving cream is available in several fragrances, as well as fragrance-free for sensitive skin. The price is about $3.49.
 

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Secret Deodorant launches interactive website to help prevent bullying among girls

BY Antoinette Alexander

NEW YORK — In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.

Unique to the site is the archived #NiceAdvice section, where girls across the country can share their experiences, offer words of encouragement and provide examples of how they’ve successfully “Ganged Up For Good.” They can also search for advice from girls just like them. Weekly "What Would You Do" scenarios give girls the floor to share their perspective and success stories on how they would, or have, handled situations that could lead to mean behavior.

As the next evolution to the Secret Mean Stinks program, the hub brings together expert and peer advice to help girls keep the school year drama-free. Girls can log in with their Twitter handles to be immersed in an interactive dashboard, populated in real time and designed to educate and empower.

An ever-evolving platform that will change and grow as girls share, MeanStinks.com also includes:

  • #GangUpforGood challenges to inspire acts and words of nice, including joining the thousands of girls who have already taken the Secret Mean Stinks #bluepinky swear — painting their pinky nails blue and promising to keep bullying out of their group of friends;

  • Videos and photos from Secret Mean Stinks ambassador Demi Lovato;

  • Advice and tips from girl relationship expert Rachel Simmons;

  • Bullies Aren’t Cool educational rap by Secret Outlast spokeswoman Jenni Pulos, who was inspired by the Mean Stinks movement to join the cause — now available for free download;

  • The downloadable “Gang Up For Good” Kit featuring lessons and a detailed assembly plan for girls, schools and parents to bring the Mean Stinks movement to their community; and

  • Inspirational quotes, #bluepinky swear photo gallery, “Drama Free School Year” pledge, Mean Stinks posters and more.

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Olivia Garden develops brush, comb cleaners

BY Antoinette Alexander

PITTSBURG, Calif. — Olivia Garden is looking to help beauty mavens extend the life of their brush with its The Brush Cleaner and The Comb Cleaner.

The Brush Cleaner extends the life of brushes by removing lost and tangled strands and digging deep to get rid of sticky and/or dry hair product residue. Featuring two tools in one, The Brush Cleaner cleans all brush sizes and models, and boasts an ergonomic handle that makes cleaning easy. Consumers can use the large side to rake through brush bristles to remove hair and buildup. The small size cleans thoroughly in specific areas. Repeat using both sides until brush is clean. Follow us with a quick soak and rinse using warm water and a little shampoo. Allow to air-dry. The suggested retail price is $14.95.

Remove unwanted residue and buildup from any comb with Olivia Garden’s Comb Cleaner. To remove hair, use small rake. To remove residue, insert the comb between the two cleaning rollers. Move the comb back and forth from one end to the other. The rotating bristles sweep away all residue sticking to the comb’s teeth. The suggested retail price is $8.25.

The products are currently available at Ulta Beauty locations.

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