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Energy-X introduces neutral-tasting energy drink

BY Rebecca Haughey

LOS ANGELES – Energy-X, a division of Pacific Shore Holdings, has introduced The Juice — the first neutral-tasting energy supplement mixer that consumers can add to juice, sports drinks, water and more.

Energy-X uses an innovative process to pull the naturally occuring caffeine from 100% green arabica coffee before they are roasted. The resulting green coffee extract — the natural energy from coffee — can be found in one quarter-ounce of The Juice. Energy-X created The Juice for energy drink and shot consumers who are looking for a healthier and safer alternative.

“We’ve taken a multitude of precautions in producing The Juice, including a red flyer in the packaging which states clearly, ‘do not consume more than 4 shots during any 24-hour period,’" said Matthew Mills, founder of Pacific Shore Holdings.

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Hain Celestial completes strategic acquisition in the UK

BY Rebecca Haughey

MELVILLE, N.Y. – The Hain Celestial Group, a natural and organic products company, announced Monday the closing of the acquisition of Premier Food’s portfolio of packaged grocery brands and its Histon manufacturing based in Cambridgeshire, United Kingdom.

"This acquisition furthers our goal to expand in the United Kingdom, and positions the newly expanded Hain Daniels business in the top 40 of all food and beverage suppliers in the U.K.," said Irwin Simon, founder, president and CEO of Hain Celestial.

The acquisition is expected to be accretive to Hain Celestial’s earnings beginning in the second quarter of fiscal year 2013. The company expects that net sales during the eight month period from closing to June 30, 2013 will approximate $180 million, with accretion in earnings per diluted share during that period approximating $0.25 before acquisition-related charges.

Premier Food, which includes such brands as Hartley’s, Gale’s and Robertson’s, generated more than $250 million in sales in its last fiscal year, of which approximately 60% were branded products. The acquisition will become part of the Hain Daniels Group, a portfolio wholly owned by Hain Celestial that includes such food brands as New Covent Garden Soup Co., Johnson’s Juice Co. and Lovetub.

"Our mission at Hain Daniels is to offer our customers and the consumer relevant, convenient, inspiring and innovative branded fruit and vegetable solutions for a wide variety of consumption occasions. We believe creating an ambient grocery division through the acquisition and integration of these Premier Foods brands with its experienced workforce will strengthen this proposition," said Hain Daniels CEO Rob Burnett.

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Kashi introduces new nutritious, soft-baked cookie flavor

BY Rebecca Haughey

LA JOLLA, Calif. – Kashi, a natural food and lifestyle company, announced Monday the national launch of its new Chocolate Almond Butter Cookies.

The indulgent yet nutritious snack combines rich cocoa and creamy almond butter with dark chocolate chips, crunchy almonds and Kashi’s signature seven whole grains to create a soft-baked, natural cookie.

"Our version of pure cookie bliss combines wholesome ingredients and creamy chocolate, while also providing a good source of fiber and a variety of whole grains. You’ll savor each bite of this delicious, chewy, soft-baked cookie, which tastes just like homemade," said Keegan Sheridan, natural food and lifestyle expert at Kashi.

Each Chocolate Almond Butter Cookie offers 10g of whole grains, 4g of fiber and 3g of protein per serving; the cookies are free of preservatives, artificial flavors, colors and high fructose corn syrup. The newest flavor of soft-baked cookies joins Oatmeal Dark Chocolate, Happy Trail Mix and Oatmeal Raisin Flax.

The cookies are now available at grocers and natural food retailers nationwide for a suggested retail price of $3.29.

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