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Energy drink Celsius hits Virginia Walgreens shelves with promotions

BY Michael Johnsen

DELRAY BEACH, Fla. The energy drink Celsius now is available in more than 45 area Walgreens stores in Norfolk, Va., Celsius announced Thursday, and has a new distributor in the area in Atlantic Dominion.

The product can be found in Walgreens at side panel displays next to the beverage cooler or chilled in the cooler, the company stated.

The regional placement includes in-store promotions that include a chance to win tickets to Norfolk Tides, a minor-league affiliate of the Baltimore Orioles, tickets to Norfolk Admirals, the American Hockey League affiliate of the NHL’s Tampa Bay Lightning or tickets to sporting events at one of the several colleges in the area-Old Dominion University, Hampton University or Norfolk State.

Celsius will be tagged in area stadiums, on banners, scoreboard ads and radio ads airing on ESPN Radio and Redskins Radio.

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Quaker heart health campaign to team up with TV talk show

BY Alaric DeArment

NEW YORK Quaker Oatmeal is collaborating with ABC’s “Live with Regis and Kelly” to promote both itself and heart health.

A segment of the show in which audience members answer trivia questions and dance will include Quaker and its heart-health “Living Proof” campaign. Viewers will be able to upload or mail in videos of their dance moves to win money, and grand prize winners’ videos will appear daily on the show, with their makers answering trivia questions by phone. The prize will be $10,000, with $50,000 offered for the final round.

Quaker Oatmeal will work with Chicago-based advertising agency Element 79 Partners to promote its “Living Proof” campaign.

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Consumer reports say Halloween 2008 spending will be a blow-out

BY Jenna Duncan

WASHINGTON Information released from BIGresearch’s National Retail Federation consumer actions for Halloween survey showed that more shoppers plan to celebrate the holiday this year—about a 6 percent rise in survey participants than last year.

The survey reported that the average Halloween shopper plans to spend $66.54 preparing for the holiday. That figure is up from $64.82 in 2007. Furthermore, celebrants plan to spend about $24.17 per participant on costumes, $20.39 each for candy, $18.25 on average for decorations and around $3.73 each on greeting cards. The survey also found that young adults ages 18 to 24 years-old said that will spend about $86.59 on Halloween—more than any other age group.

The National Retail Federation’s Halloween Consumer Intentions and Actions Survey estimated the total to be spent on the holiday in 2008 at $5.77 billion. 

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