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Energizer Personal Care, The Skin Cancer Foundation aim to encourage sun safety among men

BY Antoinette Alexander

SHELTON, Conn. — Energizer Personal Care, which makes Banana Boat and Hawaiian Tropic brand sunscreens, has teamed up with the Skin Cancer Foundation to launch a public awareness campaign featuring Los Angeles Galaxy and Team USA soccer player Landon Donovan.

The awareness campaign is the second part of a two-year effort aimed at encouraging men to incorporate sun protection into their daily lives.

"Skin cancer is an important issue to me as my father was diagnosed with skin cancer, but thankfully it was caught early and he is doing great today," stated Donovan. "There is a misperception that sunscreen and other sun protection measures should only be used at the beach. Whether you’re spending time outdoors playing soccer, enjoying a round of golf or mowing the lawn, protecting yourself from the sun’s harmful UV rays is essential."

In the spring of 2012, the Skin Cancer Foundation and Energizer Personal Care together issued a survey to measure men’s knowledge of skin cancer and sun-protective behaviors. The survey confirmed a dramatic gender divide in sun protection and skin cancer awareness. Nearly half (49%) of men in the United States admitted to not using sunscreen in the past 12 months and 70% of men revealed that they did not know what skin cancer warning signs to look for. In almost every case, men were less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. This is particularly concerning because over the last 30 years, the incidence of melanoma among men ages 18 to 39 has increased by 400% and men older than 50 are more than twice as likely as women to develop and die from skin cancer.

The campaign — which consists of print, digital, and television advertising, an interactive web site and a related sweepstakes — was developed to address the survey findings and to work toward closing the gender divide in skin cancer awareness.  Donovan is featured in the print ad as a visual example of what not to do when it comes to practicing proper sun care. He is also featured in a video and on the campaign website providing sun safety tips. The campaign encourages men to adopt a sun protection regimen that includes seeking shade, covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, and wearing sunscreen every day.
 
The public can visit www.SunBlunders.com to learn the facts about skin cancer, sun exposure and the importance of sun protection. In addition, by visiting the website and taking the sun-smarts quiz, users are automatically entered into a sweepstakes for a chance to win a three-night guys’ getaway trip to Key West, Fla. for three. The trip includes the winner’s choice of a deep-sea fishing excursion or a day of golf.  

Energizer Personal Care is also a supporting sponsor of the Skin Cancer Foundation’s Road to Healthy Skin Tour, presented by Rite Aid. The tour, now in its sixth year, will travel across the country for four consecutive months. Local volunteer dermatologists provide free full-body skin cancer screenings to participants in a 38-foot RV customized with two exam rooms. To date, 16,000 people have received free skin cancer screenings through the tour and volunteer dermatologists have detected nearly 7,000 suspected precancers and cancers, including 295 suspected cases of melanoma. Educational materials that explain how to perform monthly skin checks at home and the proper ways to protect the skin from the sun on a daily basis are provided to tour participants, along with sunscreen samples and other giveaways.
 

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Actavis, Warner Chilcott reach acquisition deal

BY Alaric DeArment

PARSIPPANY, N.J. — Actavis will acquire Warner Chilcott for $8.5 billion, the drug maker said Monday.

Actavis said its acquisition of the Dublin-based company would result in combined sales of about $11 billion, with a focus on women’s health, gastroenterology, urology and dermatology products. Actavis announced its intention to acquire Warner Chilcott two weeks ago, saying at the time that a deal had not been reached, though it announced last week that it had filed for approval of the deal with Irish regulators. As of Monday, the boards of directors of both companies have approved the deal, and it is expected to close by the end of this year.

"We have set as our strategic corporate objective to build a leading global specialty pharmaceutical company," Actavis president and CEO Paul Bisaro said. "The combination of Actavis and Warner Chilcott creates a strong specialty brand portfolio focused in therapeutic categories with strong growth potential and is supported by a deep pipeline of development programs."

While primarily a generic drug company, and the third-largest one at that, Actavis also has a significant presence in branded drugs, a presence that acquiring Warner Chilcott would bolster.

"The Warner Chilcott team has built a powerful specialty brands business with a strong pipeline, and this compelling transaction brings together two complementary organizations with the potential to create even more value for shareholders," Warner Chilcott president and CEO Roger Boissonneault said.

 

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Ocean Spray introduces Cran-Lemonade flavor and summer vacation promotion

BY Jason Owen

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray announced today a new lemonade flavor juice drink coinciding with a company promotion partnered with JetBlue Airways for consumers to receive a summer getaway.

Ocean Spray is launching Cran-Lemonade juice drinks in original and diet varieties. The diet drink has just five calories. The new flavor combines sun-ripened cranberries and sweet lemons, and delivers 100% of the daily recommended amount of vitamin C in each serving.

To help promote the new summer-inspired drink, Ocean Spray has partnered with JetBlue Airways to award a person "who makes every day more sunny" with selfless contributions to the community around them.

“You know this person,” said Kristen Borsari, director of marketing, Ocean Spray. “He’s your child’s teacher or after-school tutor, the dedicated volunteer at your local library or soup kitchen … she’s your caring neighbor or friend. Now it’s your chance to return the favor, by giving back a little of the sunshine they spread to others.”

Beginning June 8, the cooperative will spotlight a nominee per day via their Facebook page before selecting three finalists, whose stories will be shared via video for fan vote in July. To nominate someone, the individual should be a community volunteer, teacher or civil servant. Family members or friends are welcome, the company stated. The company notes also these should be people who make the lives of others around them better.

From now through June 7, nominations are open on Ocean Spray’s Facebook page. Nominations should contain at least 200 words, but no more than 500 words. Photos and videos are welcomed, but not required. For more official rules and submission deadline dates, please visit the company’s Facebook page.


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