HEALTH

Energizer Personal Care introduces Fresh + Sexy wipes

BY Alaric DeArment

SHELTON, Conn. — Energizer Personal Care has introduced a line of wipes designed for use after sex.

Energizer announced Tuesday the introduction of Fresh + Sexy wipes by Playtex, described as a before-and-after intimate wipe to help couples feel clean after sexual activity.

"This product was designed to address an important consumer need," Energizer Personal Care group marketing director Erik Rahner said. "Sex isn’t always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready whenever — and wherever — the mood strikes."

 

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WebMD launches allergy app

BY Michael Johnsen

NEW YORK — WebMD Health Corp. on Tuesday launched the WebMD Allergy app for the iPhone, a mobile resource that empowers consumers to take control of their allergies. 

"The WebMD Allergy app provides consumers with accurate and personalized weather-related allergy information to help them proactively manage their allergy conditions," stated Michael Smith, WebMD chief medical editor. "WebMD’s trusted allergy information is delivered through an innovative mobile app to help consumers be better prepared to face the day."

According to WebMD, more than 60% of its site visitors report allergies that moderately or severely affect their lives.  WebMD Allergy delivers customized health and wellness information to consumers looking to identify and manage seasonal, food, skin, drug, insect bites or stings, and latex allergies. The app also tracks allergies for multiple family members, so parents can take an active role in managing their children’s allergies.

WebMD Allergy can be personalized with optional mobile push notifications that warn when allergen levels are high, enabling app users to proactively manage their allergy conditions. Other compelling features include the ability to combine allergy and weather forecasts, which facilitates tracking pollen counts. 


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GelStat hires direct marketing agency to spearhead marketing efforts behind GelStat Migraine, Sleep

BY Michael Johnsen

PALM CITY, Fla. — GelStat Corporation on Monday announced that it has retained List Services Corp. to manage all branding and marketing efforts for GelStat Corporation and its products, GelStat Migraine and GelStat Sleep. LSC is a direct marketing agency that has evolved from a list management and brokerage house into a full service solution.

"LSC and its team have a long-term proven track record of building and supporting leading brands [with] insight on how the convergence of big data and technology is affecting … marketing efforts and sales channels," stated Gerald Kieft, GelStat CEO. "Now that we have the right marketing team in place, I’m confident that we have the platform necessary to drive revenue and build shareholder value."

LSC, as its marketing partner, will act as GelStat’s in-sourced marketing services group to build its brand of healthcare products and drive demand for those products through a number of communications and media channels. The effort will be led by LSC chief strategic officer Charlie Tarzian acting as GelStat’s chief marketing officer.

Services provided by LSC will include strategic brand and communications channel planning, media planning and buying, media trafficking, creative services, data modeling and analytics, campaign management, reporting and reconciliation.

LSC will deploy a hybrid model that will include a small, retained group of senior marketing professionals that will be responsible for the day-to-day running and managing of the business; and a project-based, as-needed staff of marketing specialists that will be called upon across the various stages of the relationship to perform specific tasks and functions. 


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m.dawson says:
Aug-18-2013 01:42 am

There are also offset printing service that you can use together with direct mail marketing, if these idea where applied in proper marketing techniques, then it will have better result.

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