BEAUTY CARE

Energizer Personal Care creates sun care division

BY Antoinette Alexander

ST. LOUIS, Mo. — In an effort to have an even greater impact on the sun care category, Energizer Personal Care has announced the establishment of its sun care division, which brings together sunscreen brands Banana Boat and Hawaiian Tropic, as well as its private-label brand, Alpha To Omega.

In a notice to the trade announcing the introduction of the sun care division, Energizer Personal Care also outlined several initiatives, including the recent launch of its Everyday Essentials Platform, greater sun care education and continued product innovation.

The Everyday Essentials platform is a unifying identity that brings together its brands and capabilities. According to the manufacturer, its Everyday Essentials will aim to change the way that people think about and shop for sun care products. It will partner with customers and industry thought-leaders to reimagine the way it develops, markets and builds the sun care category. Today, an estimated 62% of U.S. households don’t protect their skin from the sun. By 2020, EPC’s sun care division wants 1-in-2 people across North America to recognize sunscreen as an everyday essential.

The manufacturer also stressed its dedication to better understanding how people think about sun protection. In a shopper research study, it was discovered that 46% of consumers don’t know how much sunscreen to apply, and 49% of consumers don’t know how often to reapply sunscreen.

In light of these findings, the sun care company launched this summer the Banana Boat Sun 101 educational campaign in partnership with The Skin Cancer Foundation to help families learn how to best protect themselves from the sun. As part of the Sun 101 campaign, the company will donate $1, up to $101,000, to The Skin Cancer Foundation for each consumer who gets "Sun Certified" via a short online quiz.

It also is promoting responsible sun education through all of its Hawaiian Tropic communications channels, including Facebook and on the brand’s website.

With regard to product innovation, new launches this year include Banana Boat Continuous Spray SPF 110, Banana Boat Baby and Kids Tear-Free Sting Free, as well as a new family-size pump bottle.

Building off of its brand revamp last year, Hawaiian Tropic has launched new Shimmer Effect lotion sunscreen and After Sun lotion. The Shimmer Effect Lotion sunscreen, available in SPF 20 and SPF 40, adds a hint of shimmer to enhance and highlight skin tone.

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BEAUTY CARE

Boots No7 products earn Good Housekeeping Seal

BY Antoinette Alexander

NORWALK, Conn. — U.K. health and beauty retailer Boots, whose branded products are available in the United States at Target, Ulta and ShopBootsUSA.com, and at Shoppers Drug Mart in Canada, announced that four of its No7 products have received the Good Housekeeping Seal by the Good Housekeeping Research Institute.

The Boots No7 products that received the seal include:

  • No7 Protect & Perfect intense beauty serum;

  • No7 Intensive line filler;

  • No7 Advanced Renewal Anti-Aging Glycolic peel kit; and

  • No7 Protect & Perfect hand cream SPF 15.

Prior to earning the Good Housekeeping Seal, the No7 products won in Good Housekeeping’s 2010 Anti-Aging Awards, winning in four respective categories, including Best Anti-Aging Serum and Best Instant Wrinkle Smoother.

"The No7 brand is the result of in-depth research and development driven by consumer insights on aging," stated Stephen Lloyd, CEO of Boots Retail U.S.A. "All products are extensively tested individually and as part of a skin care regime, working closely with a number of dermatology experts and universities to continually make new strides in skincare technology. Receipt of the Good Housekeeping Seal reinforces the brand’s commitment to developing anti-aging products that are backed by science."

The No7 Protect & Perfect intense beauty serum in particular, lauded for its super-intensive formula, received a perfect score for firming in Good Housekeeping’s first-ever Anti-Aging Awards, which tested 90 products in more than 3,000 lab tests with more than 800 volunteers, the company stated.

Introduced in 1909, the Good Housekeeping Seal is one of the first and most recognizable consumer emblems; its clearance standards set the benchmark for product integrity both in the beauty industry and beyond, signifying the product bearing the Seal has been tested and works as promised. Per the Good Housekeeping Research Institute’s criteria, all products that have earned the Seal carry a two-year limited warranty.

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Prestige makeup sales garner solid gains, NPD reports

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.

Year-to-date — January through May — total prestige makeup sales increased by 9% to $1.4 billion in U.S. department stores, according to the market research company. For the month of May alone, makeup posted its strongest dollar performance (+11%) in the last three years.

Prestige makeup segments (face, eye, lip, sets, other color and nail) all posted healthy sales gains in the first five months. The biggest growth in the prestige makeup category came from the smallest segment (representing only 1% of prestige makeup dollar share). The total nail category, consisting of base coats/top coats, color enamel and nail care, soared 57% in dollar sales, versus January through May 2010. Popular shades year-to-date were a toss between such feminine colors as pink and such mysterious, gothic-like shades as black.

The eye segment gained nearly 10% dollar growth during January through May 2011, compared with the same time period in 2010. Subsegments, such as eye shadow and mascara, both grew 11% in dollar sales, while eyebrow products grew 10%. In mascara, all the products with benefits showed growth. The two benefits that experienced the largest growth in mascara were volume and definition, growing 17% and 14%, respectively.

"The trend in makeup today is all about accentuating. The return in popularity of eye products comes with a shift from strong or playful colors and all-purpose mascaras to products that subtly punctuate and dramatize features around a flawless and yet natural-looking face," NPD VP and senior global industry analyst Karen Grant said.

"The triple play is in eye shadow, eyebrow and mascara. Eyes are defined by eye shadows in nude to neutral shades, offset by defined brows and emphasized with full, striking lashes. This return to ­ sophisticated, subtle drama, which we began to see in the latter half of 2010, plays upon fashion, as well as perfectly complementing the natural trend in face products," Grant added.

In the first five months, lip color posted double-digit dollar growth of 13%, compared with the same time last year, while the once very popular lip gloss segment increased only 1% in dollar sales. Pink was the dominant color, garnering most of the lip color growth in the first five months of the year.

"As consumers continue to gradually emerge from the great recession, the current sentiment among women seems to be ‘celebrate your girlhood.’ Pink, pink and more pink continues to lead the way in both lip and nail color. The popularity of lip color, a category that had struggled for most of the past decade, suggests that even younger consumers are now seeing these products as a fashionable option to gloss," Grant said.

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