Energizer leveraging acquisition, product launches to win with retailers
ST. LOUIS — It was announced in October that Energizer Holdings emerged as the winning bidder for American Safety Razor in bankruptcy court proceedings, inking a deal to buy substantially all of ASR’s assets. To top it off, Energizer earlier this year won—ironically from ASR—the entry price point/disposable wet-shaving business at Walmart. In light of these developments, at least one industry observer believed that Energizer is poised for significant growth opportunities.
“Over the past six weeks, Energizer launched/restaged a new three-bladed shaving system under the Wilkinson-Sword banner. The products, Tech 3 for men and Oasis for women, are complete shaving systems with a $5 price point for the handle and $5 for a four pack of blade replacements. This represents a 35% discount to Energizer’s new Hydro 5-blade handle, a 50% discount to the new Gillette Fusion Pro-Glide handle, and a 55% and 70% per blade discount, respectively,” stated SunTrust Robinson Humphrey analyst William Chappell.
While the shave market carries high brand loyalty, the price points could be an attractive trade-up opportunity for traditional disposable users.
“If the launch does prove successful, we believe that Energizer can leverage this strategy to win new business with other retailers. This is only speculation, but we believe it could be why the company was interested in buying the American Safety assets,” Chappell stated.
Colgate Total encourages diabetics to brush up on oral hygiene habits
NEW YORK In recognition of Diabetes Awareness Month, Colgate Total is offering consumers tips to build good oral hygiene habits.
Citing a statistic from the Centers for Disease Control and Prevention, which noted the increased prevalence of gum disease among those with diabetes, the toothpaste brand has made the following recommendations to consumers:
- Control your glucose levels. If your blood glucose levels are poorly controlled, you are more likely to develop serious gum disease than people with properly controlled glucose levels;
- Floss at least once a day. Flossing helps remove plaque between your teeth and under your gum line;
- Brush at least twice a day and use an antibacterial toothpaste. This is proven to reduce the germs that can lead to gum disease;
- Schedule regular dental cleanings. Visit your dentist at least twice a year for professional cleanings, and remind your dentist that you have diabetes — oral care should be a part of your overall diabetes management care to ensure that serious gum disease isn’t causing your blood sugar to rise, making diabetes harder to control; and
- Look for early signs of gum disease. Report any signs of gum disease — including redness, swelling and bleeding gums — to your dentist.
"Overall, there is low awareness among the diabetes community about the association between oral health and the short- and long-term implications it may have on a successful, comprehensive diabetes management plan," said Maria Emanuel Ryan, a professor of oral biology and pathology at Stony Brook University in Stony Brook, N.Y. "One of the many complications of diabetes is a greater risk for periodontal disease. Poor control of diabetes can cause various adverse effects in the mouth, such as salivary gland dysfunction, dental caries and oral infections. If you have oral infection and inflammation, it’s much more difficult to control blood glucose levels. Intensive periodontitis treatment significantly reduces levels of A1C, a measure of glucose control over the prior two to three months."
For more information about the link between oral health and diabetes, please visit OralHealthAndDiabetes.com.
Coty acquires Dr. Scheller Cosmetics
NEW YORK Coty has agreed to acquire Russian beauty maker Kalina Group’s German subsidiary, Dr. Scheller Cosmetics. Under the deal, Kalina will retain the rights to the Dr. Scheller skin care business and related subsidiaries.
The acquisition further enhances Coty’s portfolio, which now will include DSC’s German makeup brand, Manhattan, and its anti-acne cosmetic brand, Manhattan Clearface. With these products, Coty will become the second-largest player in the German color cosmetics market, the company said. Coty’s market share in the color cosmetics category in Germany will increase from 7% to 17%. Globally, the color cosmetics pillar will represent 25% of Coty’s total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015, the company added.
"The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well-balanced portfolio of brands, representing some of the leading consumer products in Germany," said Bernd Beetz, Coty CEO. "Their well-established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty’s existing offerings."
Financial terms of the transaction were not disclosed, and the transaction is subject to certain merger control approvals.