BEAUTY CARE

Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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American Apparel expands nail polish line

BY Antoinette Alexander

LOS ANGELES — Clothing manufacturer American Apparel has announced the addition of 12 new colors to its line of nail polish.

 

The company’s Made in the USA nail lacquer is now available in 48 colors.

 

The 12 new shades take inspiration from simple and straightforward elements of both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which American Apparel built its brand. Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.

"Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. It’s difficult to pick a favorite; they all complement wardrobes in different ways. We can’t wait to see the looks people create with them," stated Marsha Brady, a creative director for American Apparel.

American Apparel Nail Lacquer is priced at $6 per bottle and is available in a three-pack for $15 and 7-pack for $32. It is sold at American Apparel stores worldwide, as well as online. The nail polish is DBP-, toluene- and formaldehyde-free.

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