BEAUTY CARE

Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Economic woes help groom men’s care segment at mass

BY Antoinette Alexander

The men’s grooming segment continues to be an attractive category for manufacturers, and there is evidence that the wobbly economy has helped bolster the segment at mass.

Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28 billion by 2014, stated consumer market research publisher Packaged Facts in its “Men’s Grooming Products: A Global Analysis” report published in November 2009.

“From either perspective, more is being spent on men’s grooming, thanks to the ongoing rise of middle-class sectors; the enhanced connectivity of even the poorest corners of the world, via the Internet; marketers’ more sophisticated appeals to men; and the universality of prestige and natural food/HBC channels across hundreds of international borders,” stated Packaged Facts.

Recognizing the potential, manufacturers continue to churn out products made to appeal to him. One such example is Johnson Products, a maker of ethnic hair care products, which is entering the men’s grooming segment in 2011 with the launch of its Ultra Sheen Men. The grooming collection, which includes grooming gel and wave conditioning pomade, is geared toward the “urban trendsetter man who has style and swagger,” according to the company.

The economy has helped bolster sales of the Lithium Ion grooming kit by Wahl Clipper, which launched in the first half of 2009 and has a suggested retail price of $39.99. “The big shining star for us has been our Lithium Ion grooming kit,” Steven Yde, senior product manager at Wahl Clipper, told Drug Store News. “We’ve really seen a trend, when the economic times were tough, of people trading up because men think, ‘I’m going to buy something that is going to last.’”

Meanwhile, Beiersdorf’s Nivea for Men is gearing up for new skin care and body wash launches in 2011, but details were not available as of press time. The brand recently shipped, among other gift sets, its Nivea for Men gift set ($9.99 retail at Walgreens, CVS and Walmart). The set includes Cool hair and body wash, Sensitive shaving gel, Sensitive post shave balm and Replenishing lip balm SPF 4.

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