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Encouraging healthy purchasing

BY DSN STAFF

AUDIO Q&A: DSN sat down with Medagate president Devin Wade to discuss its new program and the company’s future plans. Medagate recently executed the first implementation of its 2.0 restricted-spend platform, which encourages eligible consumers to make healthy living choices by purchasing qualified items at the point of sale, through Fred’s Super Dollar stores.

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Valpak, YaSabe.com partner to target Hispanic consumers

BY Alaric DeArment

LARGO, Fla. — A company that provides local print and digital coupons is partnering with a company that provides information for Hispanics.

Valpak Direct Marketing Systems, the coupon provider, said it would work with YaSabe.com to help users find Valpak coupons and special offers online from their mobile phones.

"We are pleased to be able to reach out to the Hispanic community and offer values and savings," Valpak and Cox Target Media president Michael Vivio said. "Valpak is dedicated to helping families save money anywhere at any time, and we’re happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches."

Users can search for coupons in Spanish or English at YaSabe.com, Google, Bing, Univision.com and other platforms. The service highlights local merchants and service providers offering discounts and specials through Valpak.

"Coupons are a natural extension of YaSabe, and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," YaSabe CEO Zubair Talib said. "Our users are already actively searching for local deals and coupons."

According to the Pew Hispanic Center, Latinos in the United States have embraced technology, while research by the firm Relevant Insights finds that six-in-10 Hispanic households use coupons. Meanwhile, more than 31 million Hispanics are online, with 70% regularly accessing the Internet via mobile.


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Catamaran CEO sees future opportunities for PBM

BY Alaric DeArment

NEW YORK — Pharmacy benefit manager Catamaran Corp. hopes to expand business with client Cigna Corp. and foresees other opportunities, according to published reports.

At Monday’s J.P. Morgan healthcare conference in San Francisco, CEO Mark Thierer said the company was looking at big opportunities. The company already has accounts with Blue Cross Blue Shield of Rhode Island, which it took over from CVS Caremark Corp., and a three-year contract with Target that it got from Express Scripts. Media reports quoted Thierer as saying that the company was looking at deals with two Fortune 10 companies.

The company has seen significant expansion in recent months, in December adding a new center of excellence in Indiana and adding two new board members, Betsy Holden and Karen Katen.


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