BEAUTY CARE

Emmitt Smith joins Just For Men team

BY Antoinette Alexander

WHITE PLAINS, N.Y. Just for Men has named Emmitt Smith as the newest member of its team of sports celebrity spokespersons.

Smith joins Keith Hernandez and Walt Frazier in the latest television spot, “Rest Home,” which first aired during the NFL Playoffs on Jan. 5 and also during the AFC Divisional Playoff Game on Jan. 12. The Just for Men advertising will continue to run as part of the brand’s sponsorship for ESPN 2’s Friday Night Fights and will continue throughout the season. The sponsorship marks the brand’s third year as a presenting sponsor.

The newest spot introduces Smith in the backdrop of a retirement home. Smith, who is pictured with a gray beard that has relegated him to a rocking chair, is visited by Hernandez and Frazier. After coloring his beard, Smith scores a touchdown in the Orange Bowl. To view the spot visit justformen.com/sportslegends/index.shtml.

Smith is a former Dallas Cowboys star who played in three Super Bowl games with the team, and was the only running back to have won a Super Bowl championship, the NFL Most Valuable Player award, the NFL rushing crown and the Super Bowl Most Valuable Player award all in the same season in 1993.

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Aveeno introduces eczema cream, body wash

BY Michael Johnsen

SKILLMAN, N.J. Aveeno on Friday introduced the Eczema Care Moisturizing Cream and Body Wash, new products formulated to help manage daily symptoms of eczema and improve the skin’s natural barrier function.

“We have conducted extensive research in order to develop [a] proprietary Triple Oat formula to manage eczema symptoms,” stated Judith Nebus, manager of clinical research for skin care at Aveeno. “Key ingredients in the patented formula, including ceramides and panthenol, moisturize and help protect the skin’s barrier to help prevent the recurrence of redness, irritation and extra dry skin.”

According to the American Academy of Dermatology, between 10 percent and 20 percent of the world’s population suffers from eczema.

In a clinical study, all subjects who used the Aveeno Eczema Care Moisturizing Cream twice a day showed improvement in roughness in one week, the company reported. In a separate clinical study, subjects who used the Aveeno Eczema Care products showed significant improvements in itching and skin scaling after one week of use.

Additionally, 89 percent of consumers found that the Moisturizing Cream helped them manage the daily symptoms of eczema and 78 percent of consumers reported the same for the Body Wash.

The Aveeno Eczema Care Body Wash is available for $9.99 for a 10 oz.bottle and the Aveeno Eczema Care Moisturizing Cream is available for $9.99 for a 6 oz. bottle with other itch relief products in the First Aid aisle of Target, CVS, Walgreens, Safeway, Wegmans, Kmart, Bed Bath & Beyond and drugstore.com.

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Too Faced introduces ‘guilt free’ gloss

BY Antoinette Alexander

NEW YORK Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the launch in January of its new Too Faced Fuze Slenderize Guilt Free Gloss.

Touted as the first lip gloss on the market to combine beauty and fitness benefits, the product offers the same fruit flavors and ingredients found in the Fuze Slenderize energizing beverages. Launched in 2001, the Fuze beverage is owned by Coca-Cola.

According to the company, application of the gloss will help suppress one’s appetite for food. It is available in three flavors also found in the Fuze Slenderize line including Dragonfruit Lime, Strawberry Melon and Blueberry Raspberry.

The gloss is available at Sephora and retails for $18.50.

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