BEAUTY CARE

Emma Roberts signs on as Neutrogena brand ambassador

BY Antoinette Alexander

LOS ANGELES Neutrogena, a subsidiary of Johnson & Johnson, has signed actress Emma Roberts as its newest brand ambassador.

As a new face and voice of Neutrogena, she joins a list of beauty icons that includes Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere, Gabrielle Union, Susie Castillo, Malin Ackerman and Natascha McElhone.

Roberts became a household name upon starring in the Nickelodeon television series “Unfabulous,” which was one of the highest rated tween shows on television. Her film career has included roles in the domestic and international box office successes “Aquamarine,” “Nancy Drew,” “Wild Child,” and in theaters now, “Hotel for Dogs.”

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Clio Designs relaunches shavers in new styles

BY Antoinette Alexander

BOSTON Clio Designs has relaunched its palmperfect shavers in a new palette of styles for 2009.

The patented palmperfect shaver is comprised of the stainless steel blades, a 3-volt motor, soft rubber grip and a convenient lanyard. The shave also uses a triple-blade system designed to but both long and short hairs at the same time, shaving in any direction without any hair pulling. It operates on two ‘AAA’ alkaline batteries and is water-resistant.

The palmperfect shaver is typically available for less than $10 at most major retailers in the United States, including CVS, Walgreens and Target.

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got2b launches guardian angel styling products

BY Antoinette Alexander

NEW YORK Henkel’s got2b hair care brand has unveiled its newest line of styling products, dubbed guardian angel, to protect hair from the high temperatures of hair appliances like flat irons.

The new guardian angel styling products are formulated with a patented heat-activated polymer technology that promises to deliver 425-degree heat protection.  

According to research presented by got2b, among young women aged 18 to 24 heat styling usage is prevalent: 88% use blow dryers, 71% use flat irons and 64% use curling irons. 

The new collection includes guardian angel blow dry lotion, a light, protective pre-styling lotion; guardian angel flat iron balm, which insulates hair from flat iron frying to provide frizz-free locks; and guardian angel curl iron spray, which amplifies curls and creates smooth frizz-free definition. 

The products have a suggested retail price of $5.99.

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