BEAUTY CARE

Emjoi expands portfolio with new pedicure, manicure attachments for home spa system

BY Antoinette Alexander

NEW YORK — Following the 2012 launch of its Micro-Pedi home pedicure tool, Emjoi is now adding two new attachments — the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit — that will turn any Micro-Pedi into a complete foot and hand care system.

Both the Micro-Pedi Precision Kit and the Micro-Pedi Manicure Kit’s five different attachments are inserted to one side of the Micro-Pedi tool’s head into a special silver-tone roller, which spins them 30 times per second and, in the case of the Precision Cone model, 360 degrees.
 
For the feet, the Micro-Pedi Precision Cone (kit comprising of roller holder and three Precision Cone Rollers at $19.95 retail) is a small conical blue micro mineral roller that removes rough, hard-to-reach calloused skin in between and beneath toes.

For nail care on both hands and feet, the Micro-Pedi Manicure Kit (kit includes roller and five attachments at $19.95 retail) includes, in a travel case, a buffing tool to buff nails to a natural finish, a shaping tool to smooth nail surfaces, an emery tool to smooth and shape nails, a fine shaping tool to shape and contour the nails, and a cuticle pusher.

All Micro-Pedi products are available online at Emjoi.com and the Micro-Pedi itself at beauty stores, such as Sally Beauty, Ulta and coming soon to Bed Bath & Beyond. The base Micro-Pedi is priced at $39.95, with replacement rollers at $19.95.
 

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Jill Stack Naturals develops new Gold-n-SPF herbal vegan sunscreen

BY Antoinette Alexander

CHICAGO — Jill Stack Naturals has announced the launch of Gold-N-SPF, an herbal vegan sunscreen made with sensitive skin in mind. 

Gold-N-SPF is naturally based with such natural ingredients as gold, lavender oil, aloe vera gel and vitamin E. The most distinct ingredient of this sunscreen is gold, the company stated. Jill Stack Naturals includes gold water for its many healing properties and, according to the company, is being used increasingly more in medicines to patch damaged burns, blood vessels, nerves, bones and membranes while leaving all healthy cells unharmed. The mineral gold also is said to promote circulation, vitality to the skin, stimulate the body’s restorative function, enhance natural defenses against illness and promote vitality and longevity. 

Gold-N-SPF is available in four different sizes and one bundle pack.

 

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L’Oréal USA names Angela Bennett new head of La Roche-Posay

BY Antoinette Alexander

NEW YORK — L’Oréal USA has named Angela Bennett VP of global skin care brand La Roche-Posay.

Before being appointed VP and head of La Roche-Posay, Bennett held the position of VP marketing. She spearheaded strategic transversal marketing projects and retail expansion, as well as the development of the brand’s many product ranges, including Anthelios sunscreens and Effaclar acne treatments.
 
Prior to joining L’Oréal USA in 2002, Bennett spent four years in skin care treatment marketing for the Clinique brand at Estée Lauder. Upon arriving at L’Oréal USA, Bennett began her marketing career with Maybelline, spending three years working with major franchises within the brand in the face and color cosmetics categories. Bennett continued to develop her marketing skills in the Consumer Products Division of L’Oréal USA, where she worked exclusively on Garnier skin care for six years, playing an integral role in helping to launch Garnier skincare in the United States; most recently she served as head of Garnier Skincare Operational Marketing. In 2010, Bennett led the brand repositioning campaign, launching a new manifesto, technology platform and advertising strategy that helped fuel Garnier’s growth.
 
The La Roche-Posay brand is recognized by 25,000 dermatologists worldwide and has established itself as a leader in sun protection research and is renowned for delivering exclusive skincare formulas and dermatological expertise, made accessible in pharmacy/drug stores nationwide.

La Roche-Posay came to the United States in 1999 and was available only through dermatologists until 2007, at which point it was introduced via dermo-skin care centers with beauty consultant advice in select pharmacy/drug store retailers.
 

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