Emerson Group names Bayer vet to Walmart team
WAYNE, Pa. — Emerson Group on Wednesday named Shane Brown to the group’s Walmart team.
Brown comes to Emerson from Bayer HealthCare where he held a variety of roles in sales and category management for Bayer’s over-the-counter businesses working with the Walmart account. His primary responsibility was working as category captain to Walmart on the cough, cold and allergy category. Brown utilized his knowledge of the cough, cold and allergy category in working with Bayer internal brand teams to develop and launch new items, as well as setting brand strategies.
At Emerson, Brown will provide sales and category management analysis, support and strategic direction to the Walmart team and will manage the day-to-day operations of the Emerson Group Walmart office in Bentonville, Ark.
Brown will continue to live in northwest Arkansas with his wife Rachel and their three children.
Ehrmann boosts distribution of all-natural Bavarian low-fat yogurt
MISHAWAKA, Ind. — Just a few weeks after launching its all-natural Bavarian low-fat yogurt in the United States, Ehrmann announced that its distribution has tripled.
The company said its yogurt now is available in more than 500 stores throughout New England and upstate New York, including Shaw’s, Price Chopper and Tops.
"America’s affinity with European-styled yogurt is what motivated Ehrmann’s U.S. launch," Ehrmann USA president and CEO Harald Bellm said. "We are very happy to see that it is being so well-received. By tripling our distribution, we are able to more widely deliver a high-quality food to more Americans, which is one of our goals as we continue our U.S. expansion."
Fresh dominates at drug
Drug stores continue to offer more fresh grocery items. “Fresh fruit and vegetables are top grocery categories. There’s high demand for the products, and the size of the market is huge. So it makes sense that the drug channel is going after that business,” said Harry Balzer, chief industry analyst and VP of the NPD Group.
Greg Tradup, category manager of perishable, supplies and foodservice at McLane Co., said that drug stores are seeing a jump in sales of fresh fruits, juices and thaw-and-serve sandwiches.
Consumers rank vegetables as their No. 1 most frequently consumed food item and sandwiches as No. 2, according to Balzer. The drug channel is stepping up its offerings in those and other fresh food categories. “Changes in packaging and production for fresh sandwiches allow stores to offer a wider variety of options with a longer shelf life and better product integrity,” Tradup said.
McLane also offers a range of equipment solutions that employ cutting-edge “air-curtain” technology designed to promote impulse purchases. “We offer multiple selections in open air, stand-alone coolers … to meet just about any need,” Tradup said.
The article above is part of the DSN Category Review Series. For the complete Grocery Buy-In Report, including extensive charts, data and more analysis, click here.