HEALTH

Emergen-C wants Facebook, Twitter users to ‘share the good’

BY Michael Johnsen

FOOTHILL RANCH, Calif. Alacer, maker of Emergen-C, on Wednesday announced the launch of its “Share the Good” social media campaign on Facebook and Twitter.

The “Share the Good” application on Facebook allows people to call out their friends’ low energy statuses, such as “Fell asleep at my desk” or “Dragging through the work day,” and share both virtual and real packets of Emergen-C vitamin drink mix with as many as 10 friends. When friends request their free Emergen-C Starter Kit, they’ll also watch a personalized video, featuring their profile picture and status update.

“People all over Facebook are crying for help, and you can see it in their statuses,” stated Ken Vargha, VP marketing at Alacer. “In the real world we see lots of people sharing Emergen-C with friends and family when they need health and energy support. As more of our social interactions are going digital, we want our consumers to be able to share Emergen-C vitamin drink mix through social media as well.”

As part of its “Share the Good” campaign, the Emergen-C brand also is “dusting off” its Twitter account, the company stated. Poking fun at the fact that it had previously tweeted only one time in 365 days, the brand will thank its mere 10 followers for their loyalty with a T-shirt featuring the Emergen-C brand’s single, year-old tweet: “checking out Joshua Lynn’s article.”

Going forward, Emergen-C Tweet Patrol will be searching across Twitter for low-energy tweets and sending those tweeters free Emergen-C packets. Alacer will also be sharing energy-boosting tips, health facts and trivia, upcoming events and more with its Twitter followers. Additionally, the Emergen-C Tweet Patrol will reward random Twitter followers who tweet keywords –– including  “tired” or “Emergen-C” –– with a free Emergen-C Starter Kit.

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WellDoc receives FDA approval for DiabetesManager System

BY Michael Johnsen

BALTIMORE WellDoc, a healthcare company that develops technology solutions to improve chronic disease management outcomes and reduce healthcare costs, on Monday announced that it has received Food and Drug Administration 510(k) clearance to market the WellDoc DiabetesManager System to healthcare providers and their adult patients with Type 2 diabetes.

BALTIMORE WellDoc, a healthcare company that develops technology solutions to improve chronic disease management outcomes and reduce healthcare costs, on Monday announced that it has received Food and Drug Administration 510(k) clearance to market the WellDoc DiabetesManager System to healthcare providers and their adult patients with Type 2 diabetes.

“With Type 2 diabetes reaching epidemic rates and limited time for care, healthcare providers need new tools to more efficiently engage their patients between and during office visits,” stated Richard Bergenstal, executive director of the International Diabetes Center at Park Nicollet and president of the American Diabetes Association. “WellDoc’s system addresses this need by delivering real-time, evidence-based education and behavioral coaching. This enhanced engagement and communication is intended to enable providers to support positive patient behavior and improved health.”

WellDoc’s mobile health system provides automated clinical coaching and behavioral algorithms driven by real-time patient data. The system supports patients and enables healthcare professionals to configure specific parameters and extend their care beyond traditional office visits by utilizing mobile phones and the Internet.

In development for more than five years, the DiabetesManager System supports medication adherence and securely provides for the capture, storage and real-time transmission of blood-glucose data and other diabetes self-management information. This information is then analyzed by the company’s proprietary Automated Expert Analytics System, which identifies trends and then delivers relevant educational and behavioral patient coaching and provider decision support, thus enabling effective lifestyle and medication adjustments.

“With the WellDoc DiabetesManager System, we provide the medical community with decision-support tools that can help doctors and patients work together to manage diabetes more effectively,” said Suzanne Sysko Clough, chief medical officer of WellDoc. “WellDoc products are rigorously developed by our clinical staff using evidence-based guidelines and then tested for their impact on health outcomes. Patients and providers expect a certain quality level from all medical devices, including mHealth solutions, so obtaining FDA clearance is a critical milestone.”

The company intends to commercially launch the WellDoc DiabetesManager System in early 2011, and will be an exhibitor in the inaugural Mobile Health Pavilion at the annual meeting of the American Association of Diabetes Educators, August 4-7 in San Antonio.

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Nordic Naturals to exclusively sell Ultimate Omega Sport at GNC

BY Michael Johnsen

WATSONVILLE, Calif. Nordic Naturals on Wednesday announced the launch of its new Ultimate Omega Sport formulation on an exclusive basis through GNC for one year.

Ultimate Omega Sport has been certified as part of the NSF Certified for Sports program, also known as the Athletic Banned Substances program, which provides certified products with an approved symbol on the packaging, which seeks to minimize the risk that a dietary supplement or sports nutrition product contains a substance banned by one of the major sports organizations. The certification program’s testing and certification process ensures that the product fully complies with current NSF standards and that athletes can supplement with Nordic Naturals’ Ultimate Omega Sport fish oil without concern of consuming banned or prohibited substances or their metabolites.

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