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Emerald snack food brand wins award

BY Adam Kraemer

STOCKTON, Calif. Diamond foods’ Emerald brand has received a prestigious award for its product innovation, creativity in merchandising, marketing, promotion and consumer insights during 2007.

Progressive Grocer magazine honored Emerald with a Category Advisor award in the Salty Snacks category. This award is bestowed on companies with outstanding products, marketing and sales in their respective categories. Companies were judged in the areas of innovation, ability to successfully introduce new products, merchandising and promotional strategies. Other criteria included quantitative and qualitative evidence of the positive results of their efforts, both for retailers and the total category as a whole.

The current ad campaign, which included a Super Bowl spot, advertized Emerald almonds as an antidote to sleepiness, and featured the late Robert Goulet. “We’re honored to receive this award for the second year in a row,” said Andrew Burke, senior vice president of marketing, Diamond Foods. “We’re committed to partnering with retailers to drive innovation and category growth in the Snack Nut category behind the Emerald brand.”

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Hawaiian Host introduces onion and garlic macadamias

BY Allison Cerra

Honolulu The buzzword is “change” for nut confectioner Hawaiian Host.

The company is set to launch a new macadamia nut flavor, Maui Onion and Garlic Macadamias, and will offer three island favorites in convenient, reclosable stand-up bags for easy storing, packing, and indulging.

“It’s great to offer our hand-selected nuts and candies in an even more convenient package,” said Keith Sakamoto, president of Hawaiian Host. “It’s perfect for parties and picnics, or as snacks for the home or the office. If you can’t finish a whole bag, you can zip it closed and save the rest for your next snack attack.”

The brand new Maui Onion and Garlic Macadamias are flavored with the taste of sweet onions from the Valley Isle and an added zing of garlic salt. Hawaiian Host does not add monosodium glutamate to any of its products.

The 11 oz. bags will also be available in its three anchor flavors– Dry Roasted Salted, Hawaiian Honey Glazed and Premium Milk Chocolate Macadamias.

Hawaiian Host’s products are now available at participating Longs Drug Stores, Don Quijote, select ABC Stores and other Hawaii retailers. Suggested retail price is $7.99 to $8.99.

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Hershey’s Arline to retire after 26 years

BY Allison Cerra

HERSHEY, Pa. Hershey Co. senior vice president and chief people officer, Marcella Arline, announced she will be retiring after 26 years of service, the company said Friday.

Arline will continue in her role during the transition to assist David J. West, President; the management team; and the board of directors.

“Throughout her career, Marcella has shown an unmatched dedication to the community, the company and, most importantly, the people of Hershey,” said Richard Lenny, chairman and chief executive officer. “Her leadership has had a tremendous impact across the company, in manufacturing, quality and regulatory compliance and human resources. Marcella has led the development of our employees and leaders and has been instrumental in building our superior organization. Her energy, judgment and commitment will be greatly missed.”

Arline considered retiring under the company’s 2005 early retirement plan. She agreed to remain with the company to help lead several initiatives, including Hershey’s global expansion, recruitment and leadership development, and planning and implementation of the Global Supply Chain Transformation.

Arline was appointed to be the company’s senior vice president and chief people officer in 2004 and was responsible for human resources, corporate communications, compensation, benefits, security, flight operations and facilities management for the Corporation.

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