CENTER STORE

Elmer Candy offers classic favorites in dark chocolate

BY Allison Cerra

PONCHATOULA, La. Elmer Candy announced Tuesday that its long-time Easter favorites are now being offered in dark chocolate along with their traditional milk chocolate counterparts.

Initially introduced in 1923, the Heavenly Hash Egg is a marshmallow, almond and chocolate confection.

The Gold Brick Egg recipe was created by Elmer’s in 1936 and is a combination of chopped pecans in a melt-away center enrobed in rich milk chocolate. The original Gold Brick Bar was introduced during the Depression with packaging designed to resemble gold bars of the U.S. Mint.

According to president and CEO Robert Nelson, the time was right to introduce dark chocolate versions of the treats.

“Heavenly Hash and Gold Bricks are Easter standard bearers along the Gulf Coast,” Nelson said. “Yet, consumers are also increasingly interested in the dark chocolate flavor. The new recipes have been designed to accommodate a growing portion of the market.”

According to Information Resources Inc., the sales of Heavenly Hash and Gold Brick products represent about 21% of Easter candy sales along the Gulf Coast. In comparison, the top selling national Easter candy item has a 3% share in the area.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

McNeil Nutritionals rolls out new sweetener

BY Allison Cerra

FORT WASHINGTON, Pa. McNeil Nutritionals is adding a new low-calorie way to sweeten foods and beverages with 100%-natural ingredients.

SUN CRYSTALS All-Natural Sweetener blends naturally sweet stevia and pure cane sugar.

The company said it is responding to consumers’ demand for a 100% natural sweetener that is low in calories. The sweetener contains five calories per packet, and just one packet has the same sweetness as two teaspoons of sugar. Additionally, SUN CRYSTALS All-Natural Sweetener is suitable for the whole family, including people with diabetes.

With the launch of the product, McNeil Nutritionals is actively contributing to environmental sustainability efforts by using 100% recycled paper fiber, with a minimum of 35% post-consumer content, in the manufacture of brand packaging. Furthermore, the company is donating 1% of its annual sales to a U.S.-based environmental organization.

SUN CRYSTALS All-Natural Sweetener will begin its roll out at Walmart supercenters and neighborhood markets across the country this month, and will be available nationwide at additional retailers soon thereafter. Consumers will also have the opportunity to purchase the product online at www.suncrystals.com this spring.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Improved Bounty brings value to customers

BY Allison Cerra

CINCINNATI Procter & Gamble announced that their paper towel brand is improved with 25% thicker quilts and a more cloth-like durability than before.

“There is a mistaken belief that all paper towels are the same and it does not matter what you use,” said Eric Higgs, Bounty brand manager. “Bounty is focused on providing consumers with a superior performing paper towel so they can do more with less, versus bargain brand towels.”

Bounty is twice as absorbent as the bargain brands’ towels, the company said.

Bounty has teamed up with Ellie Kay, financial advisor and author of Living Rich for Less, to help consumers make smarter decisions in the supermarket that will benefit their bank accounts without sacrificing quality at home.

“Given the state of the economy, consumers are looking for value items and ways to do more with less,” Kay said. “Bounty’s strength and absorbency make it that indispensable household helper as well as a great value.”

Along with the upgrade, Bounty will be launching a new marketing campaign titled, “Bring It.” The new campaign will highlight the messes and spills that are no match for the new Bounty’s thicker, more durable sheets.

The new Bounty paper towels are available nationwide. For more information on the new Bounty as well as other Bounty products, please visit quickerpickerupper.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?