BEAUTY CARE

Ellen DeGeneres to feature Curls hair care products in greenrooms

BY Antoinette Alexander

LOS ANGELES — Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.

"I am thrilled to have Curls featured in the greenrooms and placed for celebrity use on the Ellen DeGeneres show. I am a huge fan of Ellen’s,” stated Mahisha Dellinger, founder of Curls.

As previously reported by Drug Store News, the brand recently acquired the Kynx Hair Care collection.

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Aveeno awards those who create positive change through Be An Active Natural fund

BY Antoinette Alexander

NEW YORK — Aveeno has announced the launch of the Be An Active Natural fund to award individuals and organizations that are creating positive change in their communities.

Eight $10,000 grants will be awarded throughout the year to consumers whose work impacts the lives of others through one of these three categories:

  • Inspiring others to see their natural and inner beauty;

  • Educating about the values of an active and healthy lifestyle; and

  • Preserving, restoring and improving the local environment.

The Aveeno brand established the Be An Active Natural program in 2011 and is the brand’s way of encouraging and supporting consumers who continue to embrace the lifestyle of active naturals. Throughout 2012, Aveeno will be giving $300,000 in grants to individuals and organizations to support their efforts in creating positive change.

To enter to win or to vote, visit the Aveeno Facebook page. The call for entries began on April 10 and will end on Oct. 31, 2012.  Winners will be announced on a monthly basis starting in May.

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P&G launches ‘Thank You Mom’ campaign to celebrate moms, London 2012 Olympic Games

BY Antoinette Alexander

CINCINNATI — Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

The campaign recognizes and celebrates the moms behind the athletes by thanking moms for all they do, and is a part of P&G’s worldwide partnership with the International Olympic Committee. It marks the biggest campaign in P&G’s 174-year history and will run from now through the end of the Olympic Games.

The campaign launched simultaneously around the world with the digital release of “Best Job,” a short film that celebrates the role moms play in raising Olympians and in raising children. P&G recruited award-winning director Alejandro González Iñárritu to create the film, which is the foundation of the entire campaign. The ad campaign will run online, in social media, TV and print.

The campaign will come to life through a variety of media channels and in-store with a worldwide retailer program from April through August. Olympic Games-themed P&G branded products will be featured in millions of stores across the globe. As a part of the P&G Thank You Mom promotion, P&G has committed to raise $5 million to support local youth sports programs in many countries, through a portion of sales and donations from the company’s brands, including Pampers, Tide, Gillette and Pantene.
 

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